Brands
Eric Cevis Appointed President of Global Wholesale at Verizon
MUMBAI: Verizon Enterprise Solutions president John Stratton has appointed Eric Cevis to lead the unit’s global wholesale division. Cevis most recently led the Verizon’s global wholesale sales organization for the Americas.
Verizon’s global wholesale team provides a comprehensive portfolio of voice, data, Internet, Ethernet, Global IP, FiOS and advanced cloud and security solutions, as well as professional service engagements. In his new role as president of global wholesale, Cevis will lead an international cross-functional team including sales, marketing and operational support. The global wholesale organization supports customers including wireless service providers, IXCs, CLECs, ISPs, ILEC, MSO/cable and other telecommunications companies, as well as aggregators, resellers and content providers.
“Eric has a proven track record of driving innovation and delivering results for our wholesale customers,” Stratton said. “His broad expertise, leadership and customer focus are essential as Verizon strengthens itself as a globally connected company.”
Cevis has been with Verizon and its predecessor companies since joining Bell Atlantic in 1986, as a staff supervisor for government systems. He has held a variety of roles, including delivering bundled broadband communications services to entire communities; developing new business channels for the retail markets team; and leading sales efforts in emerging markets.
He is a member, and has served as the national program chair, of the National Eagle Leadership Institute (NELI); serves on the advisory boards of the Consortium of Information and Telecommunications Executives (CITE) and the National Association of Black Telecommunications Professionals; and sits on the board of the National Multi Housing Council. He is the founding president of the Mu Mu Chapter of Kappa Alpha Psi Fraternity, Inc., on the campus of George Mason University. He is also the executive champion for Disabilities Issues Awareness Leaders (DIAL), a Verizon employee resource group.
Cevis holds a B.S. degree in marketing management from George Mason University and has done post-graduate work at Wharton.
Verizon Enterprise Solutions is a leading provider of advanced IT and communications services to enterprise and governments around the world. Visit Verizon Enterprise Solutions for more information.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
