MAM
Equinox Films partner with Great Guns International for Lux’s new campaign
Mumbai: Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux – ‘Chand Sa Roshan Chehra’ featuring celebrity cricketer Virat Kohli and actor Anushka Sharma.
Equinox is remembered for hand-crafting some of India’s most path-breaking and memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’ that will remain appreciated in the world of advertising.
The new ad film ‘Chand Sa Roshan Chehra’ shows Virat Kohli breaking into a song, Chand Sa Roshan Chehra the moment he sees his wife, and then the couple begin to dance.
Equinox Films executive producer Manoj Shroff said, “It’s been a fulfilling journey from start to end. It’s been wonderful collaborating with the Director DOP duo of Adriano and Brendo. Am so glad the Unilever team and Wunderman Thomson team entrusted us with this campaign. It is a team effort and every single person across the globe and our team India put their best foot forward to make this an unforgettable, entertaining experience.”
The video has garnered over 2,00,000 views so far. This is not the first time Equinox and Great Guns have collaborated. The Great Guns directors have been represented by Equinox in India on brands like Tresemme, L’oreal and Garnier in the past.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
