MAM
Epson returns to TV advertising with India-England series
MUMBAI: Epson India has returned to television advertising as one of the associate sponsors of the India versus England cricket series that is being telecast on Star Cricket. This is the first big tournament with the full World Cup winning squad.
Epson will be present on television after a substantial gap and will be showcasing its range of imaging products in an effort to drive reach, visibility and equity for the brand.
The ‘See Beyond the Usual‘ campaign theme of the company will be extended to the television spots.
The company says that the move to advertise on television is reflective of the increasing confidence of the brand and the commitment to further accelerate growth.
Epson India GM brand and communication Tushad Talati said, “We have been growing at a scorching pace over the last few years however we felt a need to further enhance our awareness and equity especially in smaller towns. Cricket provides the best vehicle to do so in India. With all the hype surrounding this series and with it being timed perfectly with our peak sales period we felt it made tremendous sense for us to be sponsoring the cricket telecast.”
The advertising campaign on TV will be supported by print advertising, radio, online advertising and social media.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
