MAM
Entropy onboards former Fox Star exec Nidhi Bubna as COO
Mumbai: Nidhi Bubna, who is known to have driven end to end film marketing, strategy and media for blockbuster Bollywood films at Fox Star Studios will be joining the entertainment digital marketing agency, Entropy as a chief operating officer (COO), effective September. Founded by Prabhat Choudhary, Entropy manages the digital accounts of the country’s major celebrities.
Bubna comes with a diverse experience in the field of media and entertainment of over 10 years. She has worked on several blockbuster films at Fox Star Studios like “Sanju”, “Housefull 4”, “Mission Mangal”, “Chhapaak”, “Baaghi 2”, among others.
Previously, Bubna was associated with Star India, as part of Hotstar and later worked on Star network channels.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.






