Account
Enormous wins brand strategy & creative mandate of House of Abhinandan Lodha
Mumbai: Independent creative agency Enormous announced on Tuesday that they have bagged the brand and creative duties of The House of Abhinandan Lodha. The account will be serviced by the agency’s Mumbai office.
The creative mandate entails strategy, positioning, brand identity, creative and design across mediums for the new generation of developer who aspires to revolutionise land buying in India through technology.
“The House of Abhinandan Lodha is reinventing not only the real estate category, but also the way we think about land investment in India. We are excited to expand the brand’s footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India,” said Enormous managing partner Ashish Khazanchi.
The House of Abhinandan Lodha focuses on leveraging technology to democratise land acquisition by streamlining and digitalising the land ownership experience in India. The company aims at ending red-tape and endless paperwork hassles to help consumers to build their dream future.
Speaking on the association, The House of Abhinandan Lodha head marketing Kaustubh Manohar said, “We are thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude in understanding our consumer value proposition amazed us.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
