AD Agencies
Enormous takes the creative agency Abby crown at GoaFest 2025
GOA: Mumbai’s glittering advertising elite gathered for the Abby creative awards 2025, powered by One Show, and what a bash it was! The night saw agencies duking it out for supremacy, with some truly enormous wins and a few surprises.
Enormous clinched the coveted creative agency of the year title, proving their creative muscle is, well, gargantuan. ItFCB bagged a whopping 67 metals, including 6 gold, 17 silver, 24 bronze, and 20 merits, accumulating a grand total of 286 points. Leo India, not far behind, stacked up 51 metals for a respectable 196 points, while VML India, with a Grand Prix under its belt, tallied 78 points. Clearly, size does matter when it comes to creative firepower.
In the specialist categories, Leo India showed its strategic genius, being crowned the brand activation & promotions specialist agency of the year with 30 points and also dominating as the health specialist agency of the year, amassing 40 points. Talk about being a well-oiled machine!
FCB India wasn’t to be outdone, nabbing the branded content & entertainment specialist agency of the year with 30 points. It seems their content is so good, it’s almost too branded. And when it came to the visual feast, Good Morning Films was hailed as the video craft specialist of the year, scoring a dazzling 84 points. Their work, one might say, was simply picture-perfect.
Individual campaigns that got chatter going included Famous Innovations’ The Anatomy of Suffering for Henlo Pet Nutrition, which snared a Grand Prix in Still Print – Still Craft – Art Direction. Pet lovers, prepare to be paws-itively moved. In the Audio-Visual category, Enormous bagged two golds for Wok Tok By Veeba’s “Chinese, par apne style se” and Lahori Jeera’s “Har Koi Peera Lahori Zeera“—proving that when it comes to food, Enormous really knows how to cook up a storm.
Meanwhile, Neeman’s Are Those Neeman’s Shoes Phone Hack campaign by VML India caused quite the stir, landing a Grand Prix for Audio – Voice-Activation. One might even say it spoke volumes! Famous Innovations also scooped up a Grand Prix for The Anatomy of Suffering for Henlo Pet Nutrition in Out of Home (Ambient Media), showing that their suffering has truly paid off.
From Durex India’s Teaching India to get it wrong by FCB India to MyMuse’s Designed to Find the Right Spot by Famous Innovations, the awards celebrated campaigns that were both bold and brilliant, leaving no creative stone unturned.
The Abbys once again showcased that in the mad world of advertising, a bit of cheeky creativity and strategic nous are always a winning combination.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
