MAM
ENO continues to drive relevance with food experiments
New Delhi: GSK Consumer Healthcare’s leading antacid brand in India, ENO has launched the third phase of the successful #WhatARelief campaign to drive relevance for the brand. As the country prepares itself for a longer stint of social distancing, the in-home food experiments continue to be a relevant trend, as validated from the recipe search data from YouTube. Riding on this wave, ENO has partnered with Google to create a unique campaign where the communication is customized as per the recipe being searched by the user.
The brand first picked up the top recipes being searched on YouTube (which had a high correlation with acidity) and then developed customized six-second creatives for each recipe. The ENO advertisement is customised basis the recipe searched and plays before the recipe video commences, making the whole experience a very personalized one for the viewer.
GSK Consumer Healthcare area marketing lead OTC & expert marketing ISC Vijay Sharma said, “With prolonged confinement at home, food continues to be an expression of relief and people are seeking and trying new recipes that they can themselves make at home. We want people to enjoy their culinary experiments without having to worry about any interruption that may happen on account of acidity, as their trusted ally Eno is always there to take care of it. We had received an overwhelming response to the previous phase of this campaign and that’s why we are extending it – now making it far more personalised with this unique idea.”
With this campaign, the brand will drive relevance via contextual conversations and present itself as a reliable ally against acidity. The campaign has already garnered a massive reach of over 14 million consumers on YouTube within a week of its launch.
MAM
Zee Business BSE bull run 2026 energises Mumbai
Fitness meets finance as thousands run towards health and wealth
MUMBAI: Mumbai woke up to more than just a Sunday sunrise on 22 February. At the MMRDA Ground in BKC, the sixth edition of the Zee Business BSE Bull Run turned the city’s financial district into a lively track where trainers, traders and first-time runners shared the same starting line.
Organised by Zee Business in association with BSE, the annual run has carved out a niche of its own by blending physical fitness with financial awareness. This year’s edition drew enthusiastic participation across categories, including 5 km and 10 km fun runs and a competitive 10 km elite race, reflecting a growing appetite for purpose-driven fitness events.
The morning buzzed with high energy well before the first whistle. Zumba sessions and guided warm-ups got the blood pumping, while a distinctive Bhajan Clubbing segment added a devotional twist to the festivities, proving that even market metaphors can move to a beat.
A host of distinguished guests turned up to cheer participants on, including G Ram Mohan Rao, executive director at SEBI; Nilesh Shah, MD of Kotak Mahindra Asset Management Company; Navneet Munot, MD and CEO of HDFC Asset Management Company; Vipul Mathur, MD and CEO of Welspun Corp; poet and television personality Shailesh Lodha; and Manoj Kumar Sharma, inspector general of police, Maharashtra, widely recognised as the inspiration behind “12th Fail”. Their presence underscored the event’s broader message of discipline, resilience and balanced ambition.
BSE MD and CEO Sundararaman Ramamurthy, described the Bull Run as a national platform uniting citizens and market participants under a shared vision of prosperity and well-being. He noted that as India’s capital markets expand their reach into millions of households, the run symbolises the idea that genuine prosperity begins when health and wealth advance together.
Zee Media Corporation Limited CEO Raktim Das, called the comeback edition, held after a six-year gap, a celebration of consistency over shortcuts. Drawing parallels with long-term investing, he said the run reflected the fundamentals of the market: commitment, resilience and the steady compounding of effort over time.
Zee Business managing editor Anil Singhvi, echoed the sentiment, saying the Bull Run serves as a reminder that the qualities that build strong portfolios also build strong individuals. Discipline, patience and a long-term view, he said, are as vital on the track as they are on the trading floor.
Over the years, the Zee Business BSE Bull Run has grown into a distinctive platform that connects citizens, corporates, investors and fitness enthusiasts through a shared commitment to well-being. With BSE’s continued association lending institutional heft, the initiative stands as a lively testament to a simple idea: that a fitter nation can also be a financially wiser one.
