MAM
Endemol sets up shop in Poland
MUMBAI: After setting shop in India, Endemol has now entered Poland. The company has started operating as a fully independent TV production company named Endemol Polska.
Endemol Polska will be 100 per cent owned by Endemol.
Endemol previously operated in Poland as Endemol-Neovision, which was a joint venture with ITI group. The partnership produced content exclusively for ITI-owned broadcaster TVN and generated a number of local hits including Big Brother (Wielki Brat), Who Wants to be a Millionaire (Milionerzy), and Those Where The Days (To Bylo Grane).
Endemol Polska will be headed by a new managing director following the departure of Sylweriusz Rudolf. The company will announce the appointment of the new MD in due course.
Endemol Polska’s launch announcement follows a deal struck in November 2005 in which Endemol agreed to buy ITI’s 50 per cent share in Endemol-Neovision.
The move allows Endemol to broaden its position in the Polish television market by creating and producing content for all broadcasters in the territory.
Apart from rolling out international hits from Endemol’s format catalogue, Endemol Polska will also provide tailored content for the Polish market. This includes locally developed formats such as Eureko, ja to wiem! (Junior Knowledge Knockout) and Polsat’s What About This Poland (Co Z Ta Polska).
Polsat has also re-commissioned Endemol’s global blockbuster Deal Or No Deal (Grasz Czy Nie Grasz), which is scheduled for broadcast in March 2006.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
