MAM
Emirates shortlists Grey, Everest from a pool of four agencies
NEW DELHI: Dubai-based Emirates Airline has short-listed two agencies Grey Worldwide and Everest Integrated Communications for its Indian sub-continent advertising account.
Besides Grey and Everest, the other two agencies, which were in the fray, included Ogilvy & Mather and Lowe. The client team, which has reached the final stage after two rounds of presentations, is expected to finalise its agency soon.
“Emirates reviewed its advertising resources for the Indian sub-continent and the new agency would not only handle India (advertising account) but would also be the co-ordination point for Pakistan, Bangladesh, and Sri Lanka. Decision on the final agency would be taken by end September 2003,” says a communiqué from Emirates Airline’s public relations agency.
On the due course, the statement added that the client “will be conducting reference checks at the local station level in all the four markets to choose between Grey and Everest.”
The criteria for short-listing the agencies included evaluation of the “network capabilities, understanding of the brief, creative/media
capabilities and financials.” While the first presentation was credential-based, the second one was relatively more exhaustive; and it included assessment of several factors including response to the brief by the client and other strategic inputs.
Grey India, which has performed fairly well in the recent past, is optimistic about the outcome. On agency’s decent run of late, Grey’s managing director Nirvik Singh, says, “This is due to a combination of several factors. Firstly, we have an active account planning cell. We are being invited for every pitch, which is taking place. We have also hired new creative people and the entire focus is on building brands.”
Emirates Airline has been releasing print advertisements on continuous basis here. For instance, one of its campaigns in the past, focused on comfortable and luxurious traveling experience provided by the airline. “Why can’t life always be this good?” says the text of the campaign, which highlights Emirates’ value-added services.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
