Brands
Emcure Pharmaceuticals taps ebullient Vidya Balan to front new Arth wellness range
MUMBAI; Emcure Pharmaceuticals has recruited Bollywood star Vidya Balan as the face of its expanded Arth wellness range, marking the company’s strategic entry into the daily supplements market.
The Pune-based pharmaceutical firm is leveraging its women’s health expertise to launch products that blend traditional Indian herbs with modern science.
Balan will headline campaigns for three flagship products: Intimate Care for feminine hygiene, Sleep Support Gummies for rest quality, and Brain Fog Aid for cognitive function.
“Women are the backbone of families and communities, yet their health often takes a backseat,” said Balan. “True empowerment begins with good health, and I hope to inspire women to prioritise themselves through informed choices.”
The collaboration aims to break taboos around women’s health issues, particularly those considered sensitive or rarely discussed in public forums.
Namita Thapar, whole-time director at Emcure Pharmaceuticals, praised Balan’s credentials for the role: “We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind.”
Emcure, which operates in more than 70 countries including Europe and Canada, has previously focused on menopausal health products. This expansion broadens its wellness portfolio with solutions targeting everyday health concerns.
The company’s decision to enter the supplements space comes amid growing consumer interest in preventative health measures and holistic wellbeing solutions, particularly products addressing specific women’s health needs.
The new Arth range is available nationwide and through the brand’s dedicated website.
Brands
Hisense launches Intelli Cool Pro air conditioners in India
New range brings rapid inverter cooling, Wi Fi voice control and R32 refrigerant
MUMBAI: Hisense is turning up the cool factor in India’s home appliance market with the launch of its Intelli Cool Pro Series room air conditioners, a new premium range designed to combine faster cooling with smarter connectivity.
Announced on 9 March, the launch expands the company’s residential air conditioner portfolio in India and brings its latest inverter technology and connected features to Indian homes.
At the centre of the new range is Hisense’s QSD rapid inverter technology, designed to accelerate compressor performance and bring down room temperature quickly after the unit is switched on. The system is built on the company’s nine generations of inverter development and aims to deliver stable cooling, reduced power fluctuations and improved long term reliability.
The Intelli Cool Pro Series also features an AI smart mode that automatically adjusts cooling levels according to room conditions and user preferences. The goal is simple: maintain comfort while keeping energy consumption in check.
Beyond cooling, the company is pitching the new models as a solution for healthier indoor air. The units are equipped with a 4 in 1 healthy filter designed to capture fine particulate matter, while a self clean function helps maintain hygiene within the system and improves overall air quality inside the home.
Connectivity is another key focus. The air conditioners come with built in Wi Fi through the Hisense ConnectLife platform, allowing users to control and monitor their AC remotely using a smartphone. Voice control is supported in both English and Hindi, while features such as scheduling and temperature customisation make it possible to manage cooling settings from anywhere.
From an environmental perspective, the new range uses R32 refrigerant, which has a global warming potential around 65 per cent lower than the commonly used R410A refrigerant. The company says the shift supports its broader push towards more energy efficient and environmentally responsible appliances.
The Intelli Cool Pro Series is designed to deliver powerful and even cooling across different room sizes. It includes features such as quick chill technology with 3D airflow design, four way auto swing for uniform air distribution and long distance airflow to cool larger spaces effectively. Multiple sleep modes, quiet operation and stabiliser free performance are also part of the package.
Hisense India chief executive officer Pankaj Rana said modern air conditioning needs to go beyond basic cooling as consumers increasingly look for intelligent performance, energy efficiency and healthier indoor environments. He added that the Intelli Cool Pro Series combines rapid inverter technology, AI driven adaptability and smart connectivity to meet the evolving needs of Indian households.
Along with the Intelli Cool Pro Series, Hisense has also introduced the Intelli Cool Series and the Eco Cool Series in India, further expanding its presence in the country’s growing air conditioner market.
