MAM
Embracing tradition with creativity: Eeken unique welcome to Lord Ganesha
Mumbai: Eeken by Paragon, the renowned lifestyle brand known for its casual and youthful vibe, is all set to welcome Lord Ganesha in its own unique style this festive season. In a creative and joyous celebration that captures the essence of their brand philosophy, Eeken pays homage to the beloved deity on the sandy shores, drawing inspiration from the carefree spirit of the beach and the brand’s ethos of cherishing each day as if it were a weekend.
The visual masterpiece, designed in the sands of a tranquil beach, prominently features the Eeken iconic logo. This artistic endeavour not only showcases the brand’s creativity but also reflects its passion for enjoying life to the fullest, even during the most sacred and cherished festivals.
Eeken approach to this celebration is relaxed, and casual, and oozes with youthful exuberance. The brand has chosen to embrace Lord Ganesha’s presence with a casual and fun copy that seamlessly aligns with its “weekend every day” philosophy. It’s all about bringing the joyful spirit of the Ganpati festival into the Eeken plans for a fun-filled weekend.
This innovative and heartfelt tribute to Lord Ganesha highlights Eeken dedication to blending tradition with contemporary living. It resonates with individuals who appreciate the brand’s ethos of making every day feel like a weekend.
Brands
Google completes $32 billion Wiz deal to boost AI and cloud security
Wiz joins Google Cloud but keeps multi-cloud support across rival platforms
NEW YORK: Google has completed its $32 billion acquisition of cloud security company Wiz, marking the biggest deal in the tech giant’s history and signalling a major push to strengthen security in the era of artificial intelligence and multi-cloud computing.
The New York-headquartered cybersecurity firm will join Google Cloud while continuing to operate under the Wiz brand. Crucially, the company will maintain support for multiple cloud platforms, including Amazon Web Services, Microsoft Azure and Oracle Cloud, reflecting the reality that most large organisations run their systems across several cloud providers.
Google said the acquisition is designed to help organisations build and scale applications more securely as businesses and governments increasingly move critical systems and data to the cloud. At the same time, the rapid adoption of generative AI has introduced new cybersecurity risks, with attackers also using AI to launch faster and more sophisticated attacks.
Wiz has built a reputation for simplifying cloud security. Its platform maps entire cloud environments, identifying vulnerabilities, potential attack paths and misconfigurations before they can be exploited. By connecting insights from code, cloud infrastructure and runtime environments, it allows security and engineering teams to detect and fix risks early in the development cycle.
Bringing Wiz into Google Cloud will create what the company describes as a unified security platform capable of detecting, preventing and responding to threats across cloud and AI environments. The combined offering will also integrate Google’s own security capabilities, including threat intelligence tools, security operations platforms and the cybersecurity expertise of Mandiant.
Google CEO Sundar Pichai said the move reflects the growing importance of security as more organisations rely on AI and cloud technologies. “Keeping people safe online has always been part of Google’s mission,” he said, adding that the partnership will help organisations innovate with greater confidence.
Google Cloud CEO Thomas Kurian, said the goal is to make security an enabler rather than a roadblock for businesses building modern applications. He noted that the combined technologies will simplify the complex task of protecting hybrid and multi-cloud environments.
For Wiz, the acquisition opens the door to global scale while keeping its core philosophy intact. Co-founder and CEO Assaf Rappaport said the company remains committed to an open, multi-cloud approach and will continue supporting customers regardless of where their workloads run.
Over the past year, Wiz has expanded its platform to address emerging risks tied to AI applications, including tools that help organisations monitor AI usage, detect AI-specific vulnerabilities and secure AI workloads during runtime.
With Google’s infrastructure, artificial intelligence capabilities and security ecosystem now behind it, Wiz plans to accelerate development of its platform while continuing to serve enterprises, governments and start-ups operating across different cloud environments.
For Google Cloud, the acquisition adds a powerful piece to its security puzzle as competition intensifies among global cloud providers. For customers, it promises a future where building fast in the cloud does not have to come at the expense of staying secure.
