MAM
Embracing tradition with creativity: Eeken unique welcome to Lord Ganesha
Mumbai: Eeken by Paragon, the renowned lifestyle brand known for its casual and youthful vibe, is all set to welcome Lord Ganesha in its own unique style this festive season. In a creative and joyous celebration that captures the essence of their brand philosophy, Eeken pays homage to the beloved deity on the sandy shores, drawing inspiration from the carefree spirit of the beach and the brand’s ethos of cherishing each day as if it were a weekend.
The visual masterpiece, designed in the sands of a tranquil beach, prominently features the Eeken iconic logo. This artistic endeavour not only showcases the brand’s creativity but also reflects its passion for enjoying life to the fullest, even during the most sacred and cherished festivals.
Eeken approach to this celebration is relaxed, and casual, and oozes with youthful exuberance. The brand has chosen to embrace Lord Ganesha’s presence with a casual and fun copy that seamlessly aligns with its “weekend every day” philosophy. It’s all about bringing the joyful spirit of the Ganpati festival into the Eeken plans for a fun-filled weekend.
This innovative and heartfelt tribute to Lord Ganesha highlights Eeken dedication to blending tradition with contemporary living. It resonates with individuals who appreciate the brand’s ethos of making every day feel like a weekend.
Digital
After 22 years, Google lets users finally change their Gmail IDs
New feature ends long wait, keeps emails and history intact
CALIFORNIA: In a move many users have been waiting years for, Google has begun rolling out a feature that allows people to change their Gmail username without losing their emails or account history.
The update marks a significant shift from Gmail’s long-standing rule where users were stuck with the address they first created. Now, users can switch to a new username while retaining access to their inbox, files, photos and purchase history.
Google said users will not need to create a new account to move away from outdated or awkward email IDs, noting that all existing data remains intact through the transition.
The feature works on an alias-based model. The newly chosen email becomes the primary address, while the old one is retained as an alternate. Messages sent to either address will continue to land in the same inbox, and users can sign in using both credentials.
However, the company has introduced a few guardrails. Users can only change their username once every 12 months and are limited to three changes over the lifetime of the account. The new username must also be available and cannot be reused if previously deleted by another user.
The rollout has begun in phases, starting with users in the United States, with a broader global release expected over time.
There are a few practical considerations. While Google services update automatically, users will need to manually update their email ID on third-party platforms such as banking, streaming or social media services. Devices like Chromebooks may also require a fresh sign-in to ensure seamless syncing.
The timing of the announcement has raised a few eyebrows, given Gmail famously launched on April 1 in 2004. Still, references to official updates and statements from Google leadership, including CEO Sundar Pichai, suggest this is no prank but a genuine platform upgrade.
For millions stuck with legacy usernames, the change offers a fresh start without the hassle, proving that even in tech, second chances do arrive.
