MAM
Emami’s Q1 ad spend up 8.3% to Rs 634 mn
MUMBAI: Kolkata-based Emami has upped its advertising and promotion expenses for the quarter ended 30 June 2012 by 8.28 per cent to Rs 634.2 million.
While the advertising budgets have increased, the percentage to sales has decreased marginally by one per cent. For the first quarter of FY‘13, the company spent 19.7 per cent of its revenue on advertising.
Emami has recorded the smallest YoY spike in advertising expenses among its peers for the first quarter of the financial year. Marico leads the pack with an increase of 61 per cent, followed by Dabur’s 51 per cent. In third place is Colgate with an advertising spend hike of 32 per cent, just ahead of HUL at 30 per cent. Procter and Gamble’s quarterly results are yet to be announced.
Emami’s quarterly revenue for Q1 FY‘13 stood at Rs 3.39 billion; 14.14 per cent more than Q1 FY12’s Rs 2.97 billion. Profits also saw a spurt of 12.3 per cent from Rs 415 million in Q1 FY‘12 to Rs 466.1 million this year.
Recently, Emami roped in Scarecrow Communications to handle the creative duties for its edible oil brand Tasty and Healthy. The other agency on its roster is Curry Nation which handles brands like Hairlife and Vasocare.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
