MAM
Emami wins the Greentech Safety awards
Mumbai: Emami Limited and Emami Paper Mills were awarded the prestigious 12th Annual Greentech Safety Awards by Greentech Foundation for both the company’s Abhoypur & Balasore Units’ excellent performance in maintaining health, safety and environment standards.
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The Abhoypur Unit of Emami Ltd and the Balasore Unit of Emami Paper Mills Ltd won the coveted awards in Gold & Silver categories respectively. The award ceremony was held at Goa on 2 September and was attended by the who’s who of industry. While Abhoypur Unit manager – operations Sanjay Tarsolia collected the award from minister of State for Labour P T Parmeshwara Naik in the presence of Greentech Foundation president Kamleshwar Saran on behalf of Emami Limited, Balasore Unit director – operations MBS Nair collected the award on behalf of Emami Paper Mills.
Speaking on this occasion, Emami Limited MD SK Goenka said, “We feel immense pride and satisfaction in the fact that the manufacturing units of two of our Group Companies, at Abhoypur and Balasore have made this mark. It is all the more special since this was a very tight competition and we came out with flying colors. This just goes on to prove our commitment to the high level of safety maintained in our units, and we hope to surpass excellence in the future’.
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The Annual Greentech Safety Awards celebrate excellence, best practice and innovation in Fire Safety Management. It covers all sectors of industry and services who demonstrate highest level of commitment and best practices in reduction of incidents and accidents.
The evaluation of nominations for Greentech Awards is an intensive process and follows a method of rigorous assessment of reports and presentation of queries in front of the board members. Nominations are evaluated by experts from Government, Academia and Industry.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
