MAM
Emami to cash in on ‘Shilpa’ syndrome
MUMBAI: Bollywood actress Shilpa Shetty has probably emerged as the luckiest victim of racial banter following her success at Endemol’s reality show Celebrity Big Brother. Apart from several career offers that have almost fallen into her lap since then, Indian personal care major Emami has approached her to endorse their brands.
What’s more, the Indian actress has also been given a personal invitation to meet the Queen of England to celebrate Commonwealth Day on 12 March, as well meet with with British Prime Minister Tony Blair.
With the overwhelming popularity that has suddenly descended upon the star, what a wonder there is only one Indian brand vying for her attention. Reportedly, the other offers that await Shilpa include a Hollywood film deal, a book deal and even an invite to join the BJP.
“Of course, she is popular again and we are looking to sign her up for some of our brands,” Emami group director Aditya V Agarwal told PTI.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
