Brands
Emami ropes in Kangana Ranaut as brand ambassador
MUMBAI: The FMCG major, Emami, has taken a relook at the competitive body lotion category, with the launch of the all-new BoroPlus Total Results Moisturising Lotion. The body lotion is expected to drive the winter sales and bolster the growth momentum of Rs 400 crore BoroPlus portfolio which contributes significantly to the company’s overall turnover.
The company has signed actor Kangana Ranaut for the new product. The company believes that the actor with the rare combination of mass and niche appeal epitomises an independent-minded modern woman and essentially a beauty with brains—a trait which resonates with the TG of the brand.
Talking about her association with the brand, Ranaut said, “I am thrilled to be associated with BoroPlus, an iconic brand that is synonymous with protection. Hailing from a small-town in Himachal Pradesh, I am well aware of the havoc which winters can create to one’s skin. After all these years, I have finally got a body lotion which combats 8 signs of dryness effectively making the skin look luminous and glowing. BoroPlus Total Results Moisturising Lotion is now my answer to all my winter woes.”
Emami director Priti A Sureka said, “Winter Lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14. The category being populated with many players, competition is cut-throat. We have reworked on the overall capability by infusing new advanced product formulations, packaging etc which will deliver heightened customer satisfaction. The all-new BoroPlus Total Results Moisturizing Lotion differentiates itself through its efficacy of treating 8 signs of dryness, thus offering total results. Kangana, with her rare combination of mass and niche appeal across urban and semi urban cities gels well with our brand persona and is a perfect choice as one of our brand ambassadors…”
The brand endorsers’ list of brand BoroPlus has a legacy of star power of legendary actor Amitabh Bachchan, Kareena Kapoor Khan, Sonakshi SInha and Bipasha Basu.
The launch of BoroPlus Total Results Moisturising Lotion would be supported by a 360 degree integrated communication, including digital media. Directed by White Light Moving Pictures, a TVC featuring Kangana Ranaut will go on air soon this month. The campaign would be supplemented by a formidable modern trade and point of sales approach to connect with customers nationally along with print, outdoor and digital promotions.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
