Brands
Emami Healthy & Tasty presents “Har Nivala Immunity Wala”
NEW DELHI: Emami Agrotech Ltd, producer of well-known edible oil brand Emami Healthy & Tasty brings has launched in its latest variant of edible oil for the consumers. The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil offers a unique value addition of “immunity’ in edible oil for the very first time in India.
The pandemic attack of the Covid2019 virus has exposed the vulnerability of humankind like never before. Building up immunity in the face of such public health concerns has gained immense relevance in a new normal world all over again. The new variant from the popular brand Emami Healthy & Tasty addresses this basic need of a consumer to build immunity from within.
Emami Group director Aditya V Agarwal said, “There is a rising concern of family wellbeing in general in the post-Covid2019 world. Consumers are in search of food products and supplements to enhance their family’s immunity. Amidst this, our Research & Development team has developed India’s 1st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promises to provide ‘Har Nivala, Immunity Wala’.
Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps and we believe that our target consumers would appreciate this product also which will help them to take care of their immunity derived from their daily & regular intake of food.”
Emami Group director Manish Goenka, commented, “We do strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity boosting properties and taste. It is the first time that any edible oil in India is having 5 key immunity building nutrients together to make this variant a one-stop solution to good health. Moreover, addition of Vitamin C, well known for its immunity building properties, in an edible oil is also the very first in the country. Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
