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Emami Agrotech onboards Debabrata Mukherjee as chief marketing & strategy officer

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Mumbai: Emami Agrotech has announced the appointment of Debabrata Mukherjee as its chief marketing and strategy officer. The new appointment is seen as a part of the company’s growth strategy.

Mukharjee is an industry veteran with over 28 years of experience in general management, marketing & sales operations, business strategy, & innovation.

In his new role, he will be heading the company’s marketing operations across verticals, i.e., edible oil, spices, soya chunks, and bakery fat. He will also head the innovation strategy for Emami Agrotech’s future roadmap as one of the leading branded food manufacturers in India.

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Prior to this, he was serving as the chief marketing officer at the UB Group and was responsible for managing a diverse set of local and global brands like Kingfisher, Ultra, Heineken, and Amstel.

After starting his career with Unilever in Kolkata, Debabrata joined Coca-Cola in 1998 as its franchise manager in Mumbai, with increasing responsibilities over the years in the operations of the company in India, Korea, and South-West Asia. Following a brief stint with the Hindustan Times Group, Debabrata joined United Breweries, where he was in charge of developing a broad-based, winning portfolio and fostering strong consumer centricity.

EAL has recently forayed into the spice and soy nugget markets and sees immense potential for expansion in both the edible oil and food sectors with the right products.

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Speaking on the appointment, Emami Agrotech CEO Sudhakar Desai said, “We are very happy to welcome Debabrata (Debu) at EAL. Debu’s rich industry experience, knowledge, and energy are expected to provide impetus to the company’s brand-building initiatives and growth strategy. His inclusion in the leadership team will help us to chart new avenues of organisational expansion and enable our company to reach its full potential in the relevant markets.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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