MAM
Elysian Hues appoints Shruti Kaushik as VP, marketing and PR
Mumbai: Marketing & PR company Elysian Hues has announced the appointment of Shruti Kaushik as VP – marketing and PR. After gaining substantial work experience as a global marketing and branding consultant, she has now joined hands for multiple ventures with Elysian Hues (EH Communications) founder Deepali Mathur. Kaushik is now the co-founder of House of Mayah and Tiny Tales India.
Kaushik is a writer, entrepreneur, branding expert by Business Insider and Business World. She is now best known for bringing massive recognition to brands in less time through her organic social selling techniques,” said the company in a statement.
She has been in the content marketing industry for over nine years and has worked for multiple Indian and international businesses. She has been featured in over 20 media outlets like Yahoo Finance, YourStory, Grazia India, Daily O (India Today), etc. Her content online had earned over seven million readerships and over three million collectively for her clients.
Kaushik has also assisted the National Informatics Centre (NIC), ministry of skills and entrepreneurship, for their content planning and development. She also published a book “LinkedIn Blackbook” for budding entrepreneurs to use the power of content and LinkedIn & scale their business.
On asking how LinkedIn helped her grow, Kaushik said, “It’s now, more than ever, that LinkedIn has become a powerful tool as it connects employers to employees, clients to agencies & freelancers. And my experience in LinkedIn branding has worked like a charm for our clients. LinkedIn has been a gold mine for me and my clients. You just have to be consistent and specific there. It is a one trustworthy, business-oriented social platform that has quickly shoved itself into the forefront of CXO’s or decision-makers’ minds for lead generation, talent identification, and community development.”
Over the next five years, Kaushik is planning to scale her content business by reaching out to businesses around the world and showing them the power of LinkedIn branding. Not merely this, her plan is to redefine luxury with an elite collection of House of Maaya and reach each corner of India, said the statement.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
