MAM
ELLE celebrates fall with a new collection of watches inspired by the effortless glamour of Parisian women
MUMBAI: This fall, ELLE will debut its latest collection of watches, blending classic jewellery-inspired sophisticated design with an undefinable touch of French joie de vivre. Made for modern women that desire to be fashionably classic, the ELLE range of watches bridges the gap between contemporary and timeless.
ELLE has long been recognised worldwide as a leader in fashion, beauty lifestyle and women’s empowerment. Since 1945, ELLE’s unwavering mission is to navigate women through life and to make a better world. ELLE’s new range of watches is an inspiring and stylish range of products that are accessible to all.
Through its decades of in-depth expertise in women’s magazines and lifestyle, ELLE has created a range of watches that reflect what women want: they blend effortless elegance, playful refinement and bold combinations — adding a ‘French touch’ to every silhouette and conveying the effortless charm of a Parisian lifestyle.
This collection ranges from INR 5,495 – INR 9,995/-
The collection features:
Odéon
The fall collection is divided into unique ranges named after places in Paris, the fashion capital of the world. The Odéon collection is an exquisite range of watches suitable for everyday life. Odéon watches pay tribute to the ELLE logo with an “E” shape rose-gold watch lug. Offering a clean, modern silhouette thanks to its mother-of-pearl dial, glitz index and rose-gold watchcase, the watches are paired with a rose-gold stainless steel bracelet or rich navy or pink leather strap.
Romance
The Romance collection is inspired by the passionate yet tender atmosphere that can only be found in Paris. This collection is a perfect gift to oneself to celebrate a personal success or as a heartfelt present for the one, you love, thanks to its romantic rose-gold colour. The heart shape motif, mother-of-pearl dial and pavé crystal top ring is paired with a white or grey leather strap, rose-gold bracelet.
Shades of Blue
Another stunning collection is entitled Shades of Blue. Inspired by the intriguing and romantic deep blue colour of Paris' night sky, this collection highlights the striking contrast of blue and gold, with the bold combination offers an effortless elegance for fall. Details like a blue or white mother-of-pearl dial etched with the "ELLE" monogram add a hint of playfulness and when combined with the leather or stainless steel band, make the perfect finishing touch to any outfit.
The new products will be available through special retailers and e-commerce channels in Fossil Group’s extensive global network.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
