MAM
Elkana Ezekiel is Samsung CMO
MUMBAI: Consumer electronics company Samsung India has appointed Elkana Ezekiel as its chief marketing officer.
In this role, Ezekiel will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales.
Prior to joining Samsung, he was with Johnson & Johnson for over 16 years. He was regional franchise director (Baby Care) – Asia Pacific Region, based at Singapore where he was responsible for marketing of Johnson‘s Baby products, handling marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia.
Ezekiel said, “My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company.”
Samsung, which achieved a Sales turnover of $3.5 billion in India, is targeting sales growth of 40 per cent in the Indian market in the year 2011.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
