MAM
Ekovehicles to launch electric scooter in Bangalore
BANGALORE: After the electric car ‘Rewa’, Bangalore is going gaga for another battery run automobile. Set to hit the roads on 21 January, the Eco-Cosmic is a low cost battery operated electric scooter manufactured by Bangalore based Ekovehicles Pvt. Ltd.
The vehicle is expected to cost around Rs 29,000 (inclusive Rs 4,000 towards taxes and insurance). The scooter is designed to target the lower middle class segment.
The vehicle has a range of around 50 kms per battery charge. Each four-hour battery charge translates into an approximately 1KWh charge which means about Rs 3 to Rs 6 cost for the 50 kms range. The company says that the actual cost per km works out to about Re. 0.35 per km for their scooter as against the average cost of Re1 per km for the petrol driven scooters.
The company plans to manufacture 750 to 1000 units per month during the first year of operations and already have a three month backlog of bookings. They plan to appoint about 20 dealers in Bangalore initially.
The company is also in talks with colleges, petrol bunks, cinema theaters, hospitals and major institutions for setting up ‘Rapid Charging Points’ which will reduce the battery charging time to about 15 minutes and has received ‘in-principal’ approval from some institutions. Initially the company expects to set up around 55-60 such charging points in Bangalore.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
