Brands
Ekincare names Rupal Kumar head of corporate sales
Industry veteran to drive enterprise growth and expand platform reach across India
MUMBAI: Corporate health platform ekincare has appointed Rupal Kumar as head of corporate sales, tasking the industry veteran with accelerating enterprise growth and expanding the company’s presence across India.
In his new role, Kumar will lead new customer acquisition, shape the firm’s sales strategy and strengthen ekincare’s footprint among organisations looking to provide personalised health benefits to employees.
Kumar brings more than two decades of experience in business development, strategic partnerships and team leadership across fintech, health tech and consumer durables. Before joining ekincare, he worked at Razorpay, where he helped scale the enterprise division for RazorpayX.
His career also includes leadership roles at MediBuddy, where he served as national head of strategic partnerships and director of sales for the South region. Earlier, he spent five years at Paytm leading regional payments businesses and building strategic alliances.
Welcoming the appointment, ekincare co-founder and chief executive Kiran Kalakuntla, said Kumar’s experience in expanding enterprise partnerships within the healthcare ecosystem would support the company’s next growth phase.
“We are excited to welcome Rupal to the team. His strong track record in scaling enterprise partnerships within the healthcare ecosystem makes him an ideal fit for our vision. As we enter this next phase of growth, his leadership will be instrumental in expanding our reach and advancing our mission to deliver integrated, accessible healthcare to every employee,” Kalakuntla said.
Commenting on his new role, Kumar said he looked forward to working with the leadership team to drive the company’s growth and deepen its impact in the corporate healthcare space.
“I am excited to join ekincare and work alongside the leadership team to drive our next phase of growth. I look forward to leveraging my experience in building enterprise partnerships and high-performing sales teams to accelerate our impact across India,” he said.
Founded in 2014 by Kiran Kalakuntla, Srikanth Samudrala, Dr Noel Coutinho and Somak Ray, ekincare has grown into one of India’s largest corporate health benefits platforms. The company now serves more than 2 million employees across over 1,100 organisations, including Fortune 500 firms such as PepsiCo, BlackRock and Visa.
Supported by a network of more than 50,000 healthcare providers across 500 cities, ekincare aims to make workplace healthcare more accessible, tech driven and scalable as India’s corporate wellness ecosystem continues to evolve.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
