MAM
Eggfirst strengthens account management team
MUMBAI: The mid-size advertising agency, Eggfirst, has roped in two senior professionals to strengthen its account management team. Vijay Anand joins the agency as client services director and Neha Datwani joins as group account manager.
Prior to Eggfirst, Anand was with Sanket Communications in a similar capacity. In a career spanning two decades, he has worked with Maa Bozell, Disha Communication and a few other agencies. On his appointment, he said, “I am glad to be a part of an agency that believes in keeping brands ahead of the curve through the right combination of strategy and creative. It’s a sure-shot recipe for success.”
Neha Datwani carries a rich experience in advertising and has worked with brands in various sectors like hospitality, retail and telecom. “I have joined Eggfirst, a young, dynamic and multi-talented agency with a belief of working with my heart and giving my best,” she said.
Eggfirst CMD Ravi Banka said; “With an ever-evolving business environment where consumers are co-creators of brands, there is a need to have a team that believes in the power of the new media and consumer age. Both Vijay and Neha bring that sharp connect with brands and consumers. Their addition to the team will surely add value to the brands we work for.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
