Connect with us

MAM

Effie 2012 announces final shortlist; O&M leads

Published

on

MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012.

Ogilvy & Mather leads with 30 shortlisted entries, followed by McCann Worldgroup‘s 16. Leo Burnett India and Lowe Lintas and Partners tie up with 11 entries each. JWT and Taproot India have got eight and five entries shortlisted respectively.

To be held on 4 December, Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

Advertisement

There are 122 shortlists from 27 agencies this year.

Here is the total list of shortlisted entries:

 

Advertisement

Name of the agency

No of shortlists

Ogilvy & Mather

Advertisement

30

McCann Worldgroup

16

Advertisement

Leo Burnett

11

Lowe Lintas and Partners

Advertisement

11

JWT

8

Advertisement

Taproot India Communication

5

DDB Mudra Group

Advertisement

4

Grey Worldwide (I)

4

Advertisement

BBH Communications India

4

DraftFCB Ulka

Advertisement

3

Mindshare

3

Advertisement

Rediffusion DY&R

3

Saatchi & Saatchi

Advertisement

3

Click to view shortlisted entries:

http://theadvertisingclub.net/index.php?option=com_content&view=article&id=3574&Itemid=219

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Kwality Wall’s reports standalone losses following strategic HUL demerger

Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales

Published

on

MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.

For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.

Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.

Advertisement

Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.

Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.

Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.

Advertisement

Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.

Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.

The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 20 seconds