Brands
EBTL revamps global brand Identity
MUMBAI: EBTL, one of the leading companies at home, corporate, and hospitality automation segment in the global market announced the revamp of its corporate brand identity and added the phrase – “Smartly Ahead” as a new tagline. This is in line with company’s vision, represents its future direction and celebrates the exhilarating journey thus far.
The refreshed brand logo is a combination of EBTL’s name and the enabling sign ‘E’ swiftly connects you towards the brand idea and creates a sphere that depicts a whole 360-degree view. The tagline ‘Smartly Ahead’ is designed skilfully with a slanting trendy first letter (Smartly) and a bold and straight second letter (AHEAD) representing the brand’s business focus and pragmatic view into the company’s future, in India as well as globally.
Tactically creating a unique image in the market, EBTL’s new brand identity is aptly strategised to enable its reach amongst the key target audience, across the globe. The brand’s mission is to enhance the overall market demand and increase awareness for the automated products amongst buyers, not only in homes but for corporate and hospitality spaces.
Speaking about the revamp of the brand, EBTL CEO Monish Salhotra said, “It has been a fantastic journey for EBTL, from starting off as a home automation enabler in India; we have swiftly expanded in the US, Middle east and Southeast Asian markets. Our new logo and branding is affirming our focus towards growth of automation market globally. It encapsulates the journey of the brand and highlights how we are distinctively advanced in technology and are future ready for newer disruptions in the space. Smartly Ahead caters to the Youth of India as EBTL being the most innovative band in the automation industry targeting young consumers. The brand speaks for itself by being original and unambiguous.”
Brands
Aziro appoints Jitender Hooda senior vice president for sales, digital solutions
Company taps industry veteran to scale digital solutions and deepen enterprise transformation play
CHENNAI: Aziro is doubling down on its AI ambitions, bringing in Jitender Hooda as senior vice president, sales, digital solutions, as it sharpens its pitch in the fast-heating market for enterprise transformation.
The appointment comes as enterprises rapidly scale investments in AI, cloud and next-generation digital capabilities, prompting Aziro to strengthen its leadership bench and expand its footprint in high-value transformation programmes across global markets.
Hooda arrives with deep experience in driving business growth, leading digital transformation initiatives and building AI-powered solutions. Over his career, he has held leadership roles at Hexaware Technologies, L&T Technology Services, ITC Infotech, Geometric and Tata Technologies, where he led large-scale deals, scaled strategic portfolios and built long-term consulting partnerships across North America, Europe and Asia.
Before joining Aziro, Hooda founded and served as founder and chief executive of EmachineLabs, an AI-powered enterprise platform, reinforcing his belief that enterprise transformation will increasingly hinge on a blend of consulting expertise and platform-led acceleration.
“Jitender brings a rare combination of strategic vision, market insight, and deep technology fluency. His ability to operate at the intersection of business growth and modern engineering aligns perfectly with Aziro’s next chapter. As enterprises accelerate their digital and AI journeys, Jitender’s leadership will play a pivotal role in strengthening our client relationships and scaling our digital business across strategic industries and geographies. We are delighted to welcome him to the leadership team,” said Sanjay Sehgal, founder and chief executive, Aziro.
“Aziro represents the kind of forward-thinking, high-impact organisation that enterprises need today, one that blends transformation expertise with AI-powered acceleration. I’m thrilled to join the team at such a pivotal moment and to help shape solutions that bring real, measurable value to clients. With the pace of technology change faster than ever, the opportunity to build future-ready digital systems is massive, and Aziro is uniquely positioned to lead that evolution,” said Jitender Hooda, senior vice president, sales, digital solutions.
In his new role, Hooda will focus on accelerating digital business growth, elevating Aziro’s positioning in high-value enterprise conversations and enabling clients to adopt next-generation AI and digital engineering capabilities.
Aziro, an AI-native product engineering firm, is betting on innovation-led transformation to help enterprises modernise platforms, automate intelligently and unlock new revenue streams in an AI-first world.
In a market where every firm is chasing the AI promise, Aziro is signalling its intent: scale fast, sell smart and turn transformation into tangible value.
