Brands
eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador
Mumbai: eBikeGo, India’s leader in electric mobility solutions, is excited to proudly announce the on-boarding of cricket sensation, Tilak Varma as its new brand ambassador during its 6th Foundation Day celebration. This partnership highlights eBikeGo’s commitment to innovative, sustainable transportation and marks a significant milestone in its journey.
eBikeGo founder & CEO Irfan Khan expressed his enthusiasm stating, “We are thrilled to have Tilak Varma, a remarkable talent in the cricketing world, join us as the face of eBikeGo. His youthful exuberance and dedication to Cricket perfectly embodies our brand ethos. Tilak’s appeal among the younger generation and his passion for environmental issues make him the ideal ambassador as we drive towards a greener future together. His engagement will play a crucial role in strengthening our mission to promote sustainable & affordable mobility solutions across India.”
Tilak Varma, known for his impactful debut for India as well his consistency in domestic cricket, shared his excitement, saying, “I am excited to collaborate with eBikeGo, a brand pioneering the change towards electric mobility in India. I’m thrilled to champion eco-friendly transportation solutions. Together, we aim to drive positive change and encourage more people to choose cleaner, greener travel options.”
The collaboration will feature Tilak in various eBikeGo campaigns, engaging his wide fan base through social media activations, public appearances, and promotional content. His dynamic personality will help boost awareness about the benefits of electric vehicles and inspire a new audience to make sustainable choices in their daily lives. Varma is represented by Rise Worldwide.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
