MAM
eBay promises to give whatever Indian consumers want in new campaign
MUMBAI: eCommerce marketplace, eBay India, has launched an integrated marketing campaign with ‘Want it. Get it‘as its core message.
Developed by Law & Kenneth, the campaign is targeted at value-seeking shopping enthusiasts across the country in the age bracket of 18 – 40 years.
The campaign is designed to encourage consumers to use eBay India to satisfy any ‘want‘that they have. These ‘wants‘can pertain to any aspiration which can be fulfilled through any of the product categories available on eBay India like apparel, accessories and fashion.
Designed to appeal to audiences with its tongue-in-cheek style, the TVC highlights situations in which the protagonists are able to fulfill their wants by getting the relevant products on eBay India.
The TVC is being created in six languages – English, Hindi, Malayalam, Tamil, Telugu and Kannada.
The company has launched three TVCs that end with a voice over saying, ‘‘Kwahishen kabhi khatam nahi hoti…payiye kwahishon par deals har roz sirf www.eBay.in par”
eBay India CMO Kashyap Vadapalli said, “Our new campaign is congruent with our goal of step jumping ecommerce trial in general and eBay trial in particular amongst shopping enthusiasts across the country. The campaign plays to eBay’s core strength of unmatched variety, illustrating not only the width but also the depth in categories available on eBay India. It positions eBay India as the ‘want satiator‘fulfilling diverse needs of varied consumers through abundance of selection of brand-new every-day use products, at always fantastic deals.This is aptly encapsulated in the tagline ‘Want It.Get It.‘. Through this campaign, we would like consumers to rediscover their eBay shopping experience with greater variety and better deals.”
The campaign will roll out across the country through a combination of TVCs, outdoor, digital and social mediums to drive awareness amongst consumers.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
