MAM
eBay promises to give whatever Indian consumers want in new campaign
MUMBAI: eCommerce marketplace, eBay India, has launched an integrated marketing campaign with ‘Want it. Get it‘as its core message.
Developed by Law & Kenneth, the campaign is targeted at value-seeking shopping enthusiasts across the country in the age bracket of 18 – 40 years.
The campaign is designed to encourage consumers to use eBay India to satisfy any ‘want‘that they have. These ‘wants‘can pertain to any aspiration which can be fulfilled through any of the product categories available on eBay India like apparel, accessories and fashion.
Designed to appeal to audiences with its tongue-in-cheek style, the TVC highlights situations in which the protagonists are able to fulfill their wants by getting the relevant products on eBay India.
The TVC is being created in six languages – English, Hindi, Malayalam, Tamil, Telugu and Kannada.
The company has launched three TVCs that end with a voice over saying, ‘‘Kwahishen kabhi khatam nahi hoti…payiye kwahishon par deals har roz sirf www.eBay.in par”
eBay India CMO Kashyap Vadapalli said, “Our new campaign is congruent with our goal of step jumping ecommerce trial in general and eBay trial in particular amongst shopping enthusiasts across the country. The campaign plays to eBay’s core strength of unmatched variety, illustrating not only the width but also the depth in categories available on eBay India. It positions eBay India as the ‘want satiator‘fulfilling diverse needs of varied consumers through abundance of selection of brand-new every-day use products, at always fantastic deals.This is aptly encapsulated in the tagline ‘Want It.Get It.‘. Through this campaign, we would like consumers to rediscover their eBay shopping experience with greater variety and better deals.”
The campaign will roll out across the country through a combination of TVCs, outdoor, digital and social mediums to drive awareness amongst consumers.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
