Brands
eBay India and Nasscom launch eBay eCommerce Guide
MUMBAI: The online marketplace eBay India and Nasscom (National Association of Software and Services Companies) unveiled the ‘eBay eCommerce Guide’.
Launched by Nasscom president Kiran Karnik and eBay India Marketplace country manager Gautam Thakar at the Nasscom eCommerce seminar, the eBay eCommerce Guide aims to spread awareness and educate internet users on the various elements of eCommerce.
According to an official release, the eBay eCommerce Guide spells out the basic business models of eCommerce, benefits to users, profiles of sellers & buyers & industry statistics. In addition, there are chapters on technology trends and resources which will assist consumers in understanding the newer developments in eCommerce.
eBay eCommerce Guide includes eCommerce – Anytime, Anywhere, Anything Marketplace, eCommerce- Benefit from It, Reach of eCommerce in India, Real People in the e-World, Guidelines for Online Transactions, Technology and Trends, Resources and Guides and Glossary of eCommerce Terms.
“eCommerce is of growing importance and online market places can be of immense help, especially to the SME sector and rural craftsmen who cannot afford other expensive channels of marketing,” Nasscom Karnik says. “eBay India as a pioneer of a new paradigm of ecommerce into India, has provided a revenue generation platform for thousands of Indians sellers both in India and globally. I congratulate eBay on their initiative of bringing out a eCommerce Guide, and hope that this will encourage even more Indians to adopt eCommerce.”
The eBay eCommerce Guide is currently being distributed among influencers and media through Nasscom and other industry bodies. To avail a copy, one can mail to mediacentreindia@ebay.com.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
