MAM
eBay appoints Alok Agarwal as director marketing
MUMBAI: Ecommerce marketplace ebay.com has got on board Alok Agarwal as director – marketing.
Agarwal moves to ebay from Mahindra Two Wheelers where he was designated as the category head motorcycles.
On his appointment eBay India country manager Muralikrishnan B said, “We welcome Alok to the eBay India family. eBay and eCommerce in India are at an inflection point and Alok‘s expertise in building Brands and marketing thought leadership would help for further enhance our growth trajectory in India and strengthen our position.”
Agarwal said, “Distribution in India is complex, and with more than a decade of healthy growth, demand and supply are even more widely dispersed. The conventional multi-tier distribution model will be hard-pressed to make demand and supply meet. With my new role at eBay India, I look forward to playing match-maker between brands, entrepreneurs and consumers”
Prior to joining Mahindra, Agarwal had worked with Sara Lee for six years, handling different roles at the organisation. He had also worked in Unilver, Cadbury India and Philips Consumer Electronics.
MAM
Goafest 2026 registrations now open at early bird rates
South Asia’s top advertising festival returns to Goa in May with fresh ideas and big conversations.
MUMBAI: Goafest is back and this time it’s not just calling for entries, it’s calling for everyone who wants to stay ahead of the creative curve. Delegate registrations for the 19th edition of Goafest, South Asia’s premier festival celebrating creativity and advertising excellence, are now open. Early Bird rates are available until 30 April 2026. The festival will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon. It promises a dynamic line-up of keynote speakers, panel discussions, workshops and networking opportunities designed to spark fresh perspectives and meaningful industry connections.
Advertising Agencies Association of India (AAAI) president Srinivasan K. Swamy said, “Goafest continues to be a defining platform for the advertising and marketing community, bringing together diverse voices from across the ecosystem.”
Goafest 2026 co-chairman of the organising committee Mohit Joshi added, “Each year, Goafest creates an environment that encourages collaboration and connection across the industry.”
Goafest is co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). The event has established itself as one of the most anticipated gatherings in the advertising and marketing calendar, offering professionals a space to exchange ideas, learn from leaders and celebrate outstanding work.
In the fast-moving world of creativity, where trends change faster than campaign deadlines, Goafest remains the annual pit-stop where the industry catches its breath, swaps stories and leaves inspired ready to create the next big idea.
