MAM
Eau Thermale Avene‘s social mandate goes to VML
MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avène for a brand awareness campaign in India on social media channels – Facebook, Instagram and Twitter.
Eau Thermale Avène, part of the Pierre Fabre Group, marketed in India by Abbott is a dermo-cosmetic brand in Europe dedicated to sensitive skin.
All Eau Thermale Avène products are formulated with the Avène Thermal Spring Water; derived from a natural spring in the south of France. Its unique therapeutic properties are used at the Avène Hydrotherapy Center to address a variety of dermatological skin conditions. Understanding that “everyone’s skin has different needs”, Eau Thermale Avène has ranges of products that cover all needs and skin types: anti-ageing, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.
Eau Thermale Avène was launched in India in 2010 & has had exponential annual growth since then.
VML has been to enable Eau Thermale Avène in establishing themselves as the first choice of brand for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Avène socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected.
Abbott India senior manager digital initiatives Ritesh Rajput says, “The Eau Thermale Avène Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Avène to the heart of the Indian consumer.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
