MAM
EatSure honours India’s Olympic win with chocolate medals
Mumbai: Following the success of its ‘Dahi Cheeni’ campaign during the T20 World Cup, EatSure, the flagship D2C platform of Rebel Foods, announced a special initiative to celebrate India’s recent Olympic victories. To honor the country’s athletes, EatSure distributed medal-shaped chocolates with every order across its 200-plus kitchens nationwide whenever India won a medal, with the message “Aaj Meetha Toh Banta Hai.”
Rebel Foods’ co-founder and chief EatSure officer Sagar Kochhar shared his enthusiasm for the campaign, stating, “At EatSure, we believe in celebrating every moment, and our Olympic victories are no exception. By sending medal-shaped chocolates with each order of EatSure, we aim to honour our unsung heroes and share the joy of their achievements with every customer. This initiative is our way of bringing the celebration into the homes of millions, making every Olympic win a shared moment of national pride. ‘Aaj Meetha Toh Banta Hai’ is more than just a message—it’s a tribute to the dedication and spirit of our athletes.”
In India, the Olympics traditionally received less viewership compared to cricket, which dominated the nation’s sporting landscape. However, enthusiasm and pride surged dramatically when Indian athletes won medals, leading to a significant spike in viewership and national celebrations. It was precisely during these moments of heightened joy and national pride that EatSure aimed to surprise its customers with a unique gesture: a chocolate medal was sent with every order to commemorate the victory.
These medal-shaped chocolates symbolised the hard-fought victories of our athletes and offered customers a chance to share in the pride and joy of our nation’s accomplishments. This initiative brought the celebration from social media into the real world, ensuring that every Olympic win was recognised and celebrated.
As our customers enjoy their orders, they will be reminded of India’s athletic success and the spirit of victory that unites us all. EatSure is proud to offer a sweet way to celebrate and amplify the recognition of our Olympians.
Brands
Tirumal Mannur promoted to director at Samsung India Electronics
Longtime Samsung executive steps up to drive strategy and growth in India
GURUGRAM: Samsung has turned to one of its longest-serving leaders in India for its next chapter of growth. Tirumal Mannur has been promoted to director at Samsung India Electronics, effective March 2026.
Based in Gurugram, Mannur will lead key strategic business units and help strengthen Samsung’s market leadership in the country. The role places him at the centre of the company’s efforts to sharpen its consumer electronics strategy and accelerate growth in one of its most important global markets.
Announcing the move, Mannur shared the news on LinkedIn, saying he was “happy to share” that he has started a new position as director at Samsung India Electronics Limited in Gurugram.
The promotion marks another milestone in Mannur’s long association with Samsung. He joined the company in 2009 and spent more than 16 years rising through the ranks, most recently serving as general manager.
Over the years, he has built deep expertise in consumer electronics, national sales and channel development, helping Samsung expand its footprint across India’s fast evolving electronics market.
Before joining Samsung, Mannur worked as national sales manager at TCL Electronics India. Earlier in his career, he held roles at LG Electronics, Whirlpool Co India Limited and Matsushita Air Conditioning India.
With more than two decades of experience across some of the biggest names in consumer electronics, Mannur now steps into the director’s role at a time when competition in India’s technology market is intensifying and demand for smart devices continues to surge.
