Brands
EaseMyTrip taps Manmeet Ahluwalia as CMO to turbocharge brand and growth
New Delhi: EaseMyTrip has tightened its marketing playbook with the appointment of Manmeet Ahluwalia as chief marketing officer, signalling a sharper push for brand elevation and global expansion. The announcement, made through a stock exchange filing, marks a decisive hire for one of India’s fastest-growing travel-tech firms.
Ahluwalia brings more than 20 years of global marketing experience across Expedia, Thomas Cook, Yatra and the Singapore Tourism Board. He has delivered high-impact campaigns including Daddy of Travel, What a Pleasant Surprise and Travel Like a Champion, the last of which marked Expedia’s tie-up with the UEFA Champions League. His expertise spans performance marketing, content strategy and MarTech integration across APAC, EMEA and NORAM.
Setting out his mandate, Ahluwalia said his focus was to elevate the EaseMyTrip brand while doubling down on customer-first innovation and seamless travel experiences. He added that marketing must forge meaningful connections, and that he aims to drive engagement and strategic growth across India and key international markets.
With Ahluwalia now steering marketing, EaseMyTrip is positioning itself for a sharper brand presence, more potent use of technology and more memorable experiences for travellers. His leadership is expected to shape the company’s next phase of expansion.
EaseMyTrip, listed on the NSE and BSE, is one of India’s largest online travel-tech platforms in terms of air-ticket bookings, according to a 2021 Crisil assessment. Profitable since inception and known for its zero-convenience-fee offering, the company provides flights, hotels, holiday packages, trains, buses, cabs and ancillary services. It offers access to more than 400 airlines and over 2.9 million hotels worldwide and has a growing global footprint across the Philippines, Singapore, Thailand, the UAE, the UK, the USA, New Zealand, Saudi Arabia and Brazil.
EaseMyTrip has made its move; now it wants the market to feel the tailwind.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
