Brands
EaseMyTrip taps Manmeet Ahluwalia as CMO to turbocharge brand and growth
New Delhi: EaseMyTrip has tightened its marketing playbook with the appointment of Manmeet Ahluwalia as chief marketing officer, signalling a sharper push for brand elevation and global expansion. The announcement, made through a stock exchange filing, marks a decisive hire for one of India’s fastest-growing travel-tech firms.
Ahluwalia brings more than 20 years of global marketing experience across Expedia, Thomas Cook, Yatra and the Singapore Tourism Board. He has delivered high-impact campaigns including Daddy of Travel, What a Pleasant Surprise and Travel Like a Champion, the last of which marked Expedia’s tie-up with the UEFA Champions League. His expertise spans performance marketing, content strategy and MarTech integration across APAC, EMEA and NORAM.
Setting out his mandate, Ahluwalia said his focus was to elevate the EaseMyTrip brand while doubling down on customer-first innovation and seamless travel experiences. He added that marketing must forge meaningful connections, and that he aims to drive engagement and strategic growth across India and key international markets.
With Ahluwalia now steering marketing, EaseMyTrip is positioning itself for a sharper brand presence, more potent use of technology and more memorable experiences for travellers. His leadership is expected to shape the company’s next phase of expansion.
EaseMyTrip, listed on the NSE and BSE, is one of India’s largest online travel-tech platforms in terms of air-ticket bookings, according to a 2021 Crisil assessment. Profitable since inception and known for its zero-convenience-fee offering, the company provides flights, hotels, holiday packages, trains, buses, cabs and ancillary services. It offers access to more than 400 airlines and over 2.9 million hotels worldwide and has a growing global footprint across the Philippines, Singapore, Thailand, the UAE, the UK, the USA, New Zealand, Saudi Arabia and Brazil.
EaseMyTrip has made its move; now it wants the market to feel the tailwind.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
