MAM
EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities
Mumbai: The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.
The agency will be responsible for strategic planning and meticulous management of all PR-related activities for EaseMyTrip.
From FY’20 till FY’22, EaseMyTrip grew its profit at 78 per cent CAGR thus reflecting its impeccable track record of achieving sustainable growth in the travel sector. Consequently growing via word of mouth, the company undertook several technology-led innovations to increase its operational efficiency. Furthermore, EaseMyTrip achieved another milestone by joining the elite club of India’s first hundred unicorns while remaining bootstrapped and consistently profitable.
The company remained profitable even during the pandemic times, highlighting the resilience of its highly efficient cost infrastructure and business model. After establishing a key foothold in the air ticket industry, EaseMyTrip started focusing on expanding its non-air verticals. The company strategically gained inorganic growth by acquiring innovative companies across diverse travel segments and evolving into a complete travel ecosystem.
Speaking on the association, EaseMyTrip CEO and co-founder Nishant Pitti said, “Over the past 14 years, EaseMyTrip has taken pride in being a customer-centric company and has focused on efficiently catering to the rising needs of customers and offering a wide range of value-added services, a practice that has remained unhampered during the course of the pandemic as well. We are excited to have Value 360 Communications as our PR firm and confident to achieve new heights with their set of expertise in the field of PR. Together, we aim at creating focused and robust PR campaigns that will help in developing consumer-centric and engaging communications.”
Excited about the partnership, Value 360 Communications founder and director Kunal Kishore said, “We are pleased to begin our alliance with EaseMyTrip for the mandate of Public Relations. EaseMyTrip is a self-made company which completely bootstrapped itself till IPO. They are the pioneers in the online travel industry and are directed to become the only trusted travel company backed with technology. We intend to collaborate for some amazing work together and creating campaigns that are resourceful, innovative, and stimulating and support them to achieve their communication objectives.’’
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
