MAM
EaseMyTrip Joining Hands with Malaysia Tourism to promote the Destination
MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates.
For promoting tourism in Malaysia, renowned TV actress Adaa Khan of Naagin series fame joined EaseMyTrip’s team.
Talking about this association, Mr. Sulaiman Bin Suip, Director, Tourism Malaysia, New Delhi said, “It is indeed a great opportunity to associate with EaseMyTrip with an aim to boost tourism in an unexplored destination like Sabah through popular TV actress Ms. Adaa khan. Sabah is one of the most beautiful destinations in Malaysia. White sand, beautiful scenic view, crystal clear water along with mesmerizing marine life makes Sabah, an ultimate destination for a perfect leisure time in Malaysia. This initiative would definitely help us to showcase different side of Malaysia to the potential travelers.”
Commenting upon this development, Mr. Rikant Pitti, Co-Founder & COO, EaseMyTrip said, “We are elated to associate with Malaysia Tourism Board. Malaysia being a culturally rich nation, offers tons of places to explore with numerous activities to enjoy. The country has set a target of attracting at least one million tourists from India every year and we are delighted to be part of this vision of the board which would further be beneficial for EaseMyTrip as a brand.”
In order to make this a reality, Malaysia Tourism Board has pledged to amplify the nation’s promotion in India. This year, Malaysia tourism board is expecting a 20% growth in tourist arrivals from India owing to various marketing initiatives across major Indian cities.
India is amongst the top 10 countries for Malaysia in terms of tourists. Almost 600,311 Indian tourists visited Malaysia, registering a growth of more than 8.6% in 2018 and spent around RM 2.7 Billion. Moreover, from January to May 2019, a total number of 2,95,609 Indian tourists visited the country registering a growth of 15.5% in comparison to the same period of the last year. Malaysia is now aiming to target of 728,000 Indian tourists to visit Malaysia. Understanding the growing popularity of the region amongst Indians, EaseMyTrip has tied up with the tourism board of Malaysia.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
