MAM
E-grocery platform Grofers unveils its new logo
MUMBAI: Online grocery shopping app grofers has announced a change in its logo. The brand has now decided to change its name to lowercase.
The online retailer took to its blog page to give an insight into the logo change, with a blog titled “Meet Our New Logo”.
“At grofers, we have embarked on such a massive odds-defying journey that it is necessary for us to view everything in front of us with awe, instead of succumbing to our sceptical and cynical instincts that naturally come with experience,” the company says in its blog, highlighting that the company wants to see the possibilities of changing lives for the better for millions more.
Explaining why it felt the need for change it writes, “The change to lowercase is a reflection of this innately curious spirit that wants to collaborate, solve problems, and stubbornly refuses to take no for an answer; this is the same childlike spirit at grofers that is creative, kind, and above all, has a boundless imagination.
The company further added, “For grown-ups, our lowercase wordmark is a reminder to maintain humility, simplicity, and honesty while serving those who are the very reason for our existence: our customers. We’re excited for what this chapter signifies and hope you will love our new logo as much as we do.”
https://grofers.com/blog/meet-our-new-logo/
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
