MAM
DY Works appoints Lakshmi Iyer as VP marketing
MUMBAI: DY Works, one of India’s oldest and largest brand strategy and design firm announced the appointment of Lakshmi Iyer as vice president – marketing.
Prior to joining DY Works, Lakshmi served as VP – marketing and group account head at Better Communications and has worked on clients across financial services, entertainment media, retail, and FMCG sectors among others.
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Lakshmi Iyer believes that this was her next logical step and she looks forward to building a good client portfolio
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A postgraduate in marketing with over 15 years of experience in the communication business, she believes that with the plethora of media available for creating branded experiences currently, it is all the more imperative for branding and communications to not operate in silos, and stay on the same continuum.
Welcoming Lakshmi, DY Works president Alpana Parida said, “Our nature of work requires people from a strong branding and communications profile and Lakshmi has a combination of both. We are very pleased to have her join the DY Works’ family.”
On her new role at DY Works Lakshmi Iyer, said, “This exciting role is a logical next step for me. I look forward to working with the team and building the client portfolio further.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
