MAM
DViO Digital Recreates Vande Mataram for Gaana
MUMBAI: On the occasion of India’s 71st Republic Day this weekend, DViO Digital conceptualized this recreation of Vande Mataram for a campaign for India’s favorite music streaming app.
India has always been hailed around the world for its unity and strength with a beautiful diversity seen across its landscape, food, people, religion, language & customs. This essence is what makes India, ‘INDIA’ with all of its beauty & exuberance. To celebrate India’s vibrancy in diversity Gaana unveiled ‘Vande Mataram- The National Song of India since 1950’.
This goosebump-inducing rendition, speaks to the soul of the nation & creates a shared space, cutting across the boundaries, to amalgamate different cultures together. This ode to our motherland, which played a vital role during the Indian Independence movement, has a renewed sense of significance during these dark days where there is an urgent need to rekindle the commitment, we as citizens have to our country.
This version of Vande Mataram features artists from nine different linguistic backgrounds that are Malayalam, Assamese, Urdu, Hindi, Marathi, Punjabi, Odia, Telugu & Bengali to portray that in spite of our regional differences, we have one united identity and that is – ‘ONE INDIA’. The imagery of the video which begins with black & white scenes through the lens of diversity then transforms into a colorful visual symbolizing the vision and hope for an integrated & vibrant future.
Prashan Agarwal , CEO of Gaana said, “Music is one of the few strains of humanity that has the sublime power to cut across cultures, faiths, and borders to evoke our shared sense of culture, folklore, and music. To that effect, we have curated playlists that bring out the flavor of our music and our people as we tip our hats to one of the greatest songs that celebrates our spirit of unity. This Republic Day, we invite every Indian to discover and celebrate the music of our nation – only on Gaana.”
Sowmya Iyer, Founder & CEO of DViO Digital commented, “Never before has there been a need to recommit to the sense of patriotism and India. DViO believes in bringing the wealth of artists from all over the country and brands together to create more unique co-branded content. And this was our initiative in that direction. Gaana is one of the most enterprising brand we have worked with who believe in promoting great talent and also regional music.
DViO Digital successfully executed this campaign in association with Qyuki, as the Artist connect partner & Kavit Mody Production as its Production partner.
Catch the New Gaana Exclusive “Vande Mataram – The National Song of India since 1950” here:
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
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Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
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If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
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This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
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These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
