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Duroflex urges consumers to gift good sleep this Diwali
MUMBAI: Gifting during Diwali is a wonderful tradition of showing love, care, and appreciation. This Diwali the festivities continue in spirit but the way to celebrate has changed inline with the new normal. Looking at this, during the festive season Duroflex wants to equip every Indian with better health through the gift of good sleep. Their latest Diwali communication encourages consumers to prioritize health and gift themselves and their loved ones the most meaningful and thoughtful gift – the gift of good sleep.
The campaign also highlights the brand’s signature range – Duropedic; which is India’s first doctor recommended orthopedic mattress range. Its exclusive five-zoned orthopedic technology is tested and recommended by the medical experts at the National Health Academy.
Duroflex’s Diwali communication brings to light the current reality of many Indian homes by showcasing the story of a family preparing to welcome Diwali only to find their son who is working from home, submerged in everyday work stress. The concerned parents, gift him what he needs the most, a good night’s sleep for his physical and emotional well-being ending in a moment of family bonding.
Duroflex VP marketing and e-commerce Smita Murarka said, “As a trusted brand with over 5 decades of expertise our endeavour has been to help India sleep better. Living through this pandemic has taken a toll on the health and well-being of people and it has only increased our resolve to help every Indian through our messaging on the importance of sleep. Over the years, Diwali has become synonymous with gifting loved ones what they value. This Diwali while the celebrations may have changed the mood continues and with this communication, we encourage people to share the most meaningful gift- the gift of good sleep.”
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India’s employability gap persists despite strong hiring intent
Only 1 in 5 institutions achieve 76 to 100 per cent placements within six months of graduation.
MUMBAI: India’s young workforce is ready in numbers, but the real question is whether they are ready for work and senior leaders from industry, academia and policy gathered in Delhi to find practical answers. A closed-door roundtable hosted by Vaishali Nigam Sinha, co-founder of Renew, brought together key voices to discuss actionable solutions for bridging the persistent employability gap. The session highlighted that while job opportunities are expanding, the alignment between education and industry needs remains a critical challenge.
According to Teamlease EdTech’s Career Outlook Report HY1 2026, 73 per cent of employers plan to hire freshers in the first half of 2026, signalling steady recovery in entry-level hiring. However, employers are shifting focus from mere qualifications to demonstrable capability, placing greater value on internships, live projects and proof-of-work.
Teamlease Edtech, founder and CEO Shantanu Rooj emphasised the need for better alignment, “India’s employability challenge is no longer about access alone, but about alignment between education and work. Employers are increasingly relying on demonstrable capability such as internships, projects, and applied learning as indicators of readiness.”
Vaishali Nigam Sinha stressed the importance of execution over intent, “India has both the talent and the opportunity. What is needed now is alignment. We have to move from intent to execution by embedding employability into the system itself.”
Other prominent speakers included Dr Chenraj Roychand, Chancellor of Jain (Deemed-to-be) University, who called for universities to evolve from degree providers to ecosystem enablers, Prof M. Jagadesh Kumar, Chairman of the Board of Governors at IIM Calcutta, who highlighted the need for flexibility and multidisciplinary learning, and Dr T.N. Singh, Director of IIT Patna, who advocated deeper industry engagement through research and experiential learning.
The discussion also drew insights from the book Accelerating Impact. Enabling Dreams – Making India Employable by Shantanu Rooj and co-authors, which features contributions from leaders like Kiran Mazumdar-Shaw, Dr Krishnaswamy Kasturirangan and Gurudev Sri Sri Ravi Shankar.
During the event, Teamlease Edtech Foundation launched Project SEED, a national initiative aimed at bridging the education-employability gap for underserved youth. The project focuses on early intervention at the school level to guide students towards informed career choices and work-integrated pathways.
With only 16.67 per cent (1 in 5) of institutions achieving 76–100 per cent placements within six months of graduation, the conversation made one thing clear, India’s demographic dividend will deliver real value only when education and employability walk hand in hand. The gathering served as a timely reminder that the future of India’s workforce depends not just on creating more jobs, but on preparing young people far better to seize them.
