Brands
Duroflex turns up the air on sleep with Airboost mattresses
MUMBAI: A good night’s sleep just got a breath of fresh air. Duroflex Limited has unveiled Airboost, a new mattress material innovation that ditches the old foam-coir-spring playbook and instead leans hard on sleep science, airflow and pressure balance.
Designed for India’s heat, humidity and restless nights, Airboost is built on an open-matrix fibre structure that delivers three times more breathability than conventional materials. With over one lakh independent micro-support points, the mattress continuously adapts to body movement, spreading pressure evenly while keeping airflow uninterrupted from all directions.
Temperature regulation is the big pitch. The 3D open-air design helps dissipate heat away from the body, a factor increasingly linked to deeper, more restorative sleep in warm climates. Duroflex says the material addresses three core sleep needs in one go: posture support, thermal comfort and overnight recovery.
The claims have been put through external scrutiny. After testing against branded mattresses sold in India, Airboost has received approval from the National Health Authority for spinal support and from the Indian Society for Sleep Research for enabling enhanced N3 or slow-wave sleep, the stage associated with physical repair and immune recovery.
The launch builds on Duroflex’s long-running focus on medically backed sleep solutions, following products such as Duropedic and its adjustable and smart mattress lines. According to the company, material innovation in mattresses has lagged lifestyle change, even as longer work hours and rising stress levels continue to erode sleep quality.
Manufactured in India and produced at Duroflex’s Hosur facility, the Airboost range will be sold under the Duropedic portfolio in multiple comfort variants and thickness options. It will be available across Duroflex Experience Centres, select retail outlets and online platforms nationwide.
In short, Duroflex is betting that better airflow, not more foam, could be the real key to waking up refreshed.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
