MAM
Dulux rolls out ad campaign for ‘Velvet Touch’
MUMBAI: AkzoNobel, the maker of Dulux Paints, is launching a brand campaign to promote its new product, ‘Velvet Touch Pearl Glo‘.
The new ad campaign has been conceptualised and created by McCann Erickson.
Dulux, Akzo Nobel India category manager interiors- brand and digital Pushkar Jain said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that catalyses success in life through the transformative power of colour.”
The campaign, which will feature across both, print and television, has Farhan Akhtar essaying the role of a man who has evolved across many genres of creativity and is looking to achieve more.
The campaign will be in English, Hindi, Tamil, Bengali and Malayalam.
In the ad film, Farhan Akhtar is portraying a Sutradhar – taking audience through stories of people having experienced a certain level of success in life.
According to the company, he derives the credibility of being a story-teller (Sutradhar) from his own story – of being a successful actor, an equally respected director and a talented singer. A man with a velvet touch, always being inspired to do more and to express his creative rhythms, the colours of his multi-faceted personality.
Three distinct human stories are narrated by Farhan – each capturing a different manifestation of renewal and transformation. In each, the power of colour is showcased in its physiological, psychological and philosophical dimensions to reflect the glow of success.
McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “The creative challenge for us was to interpret the global Dulux positioning of ‘Renewal‘ in the Indian cultural environment, for which we created the communication which manifests how the glow of Velvet Touch on a person‘s walls inspires the person to keep striving, thus making the brand a catalyst for renewal in the person‘s life. Farhan Akhtar epitomizes renewal where his own journey is one of constantly reinventing himself and therefore he proved to be an ideal ambassador for the brand as well as the philosophy.”
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
