Brands
Dulux Paints ropes in Shraddha Kapoor as brand ambassador
NEW DELHI: Actor Shraddha Kapoor has joined Farhan Akhtar as the brand ambassador for Dulux and its range of interior and exterior products.
Akzo Nobel India Decorative Paints director Rajiv Rajgopal said, “Drawing from our in-depth understanding of consumer needs, Dulux aims to enrich people’s lives by bringing visual delight and lasting care to their surroundings by offering complete painting solutions. Together with Farhan Akhtar, Dulux’s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the market for this iconic and truly international brand.”
“India with a large and young population has a great demographic advantage. The average age of the 1.25 billion – strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers,” he added.
Kapoor said, “I am excited about my association with a brand as versatile and vibrant as Dulux. Its philosophy of ‘Let’s Colour’ by way of expressing through their range of products has struck a chord with me. Dulux has been constantly evolving and offering consumers more to experiment with while decorating their homes. Home decoration is a significant medium of expressing one’s individual style and Dulux helps consumers in finding that style along with great performance.”
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
