MAM
DUBAI BASED INDIAN BUSINESSMAN TAKING BOLLYWOOD BEYOND BORDERS
Muscat : Bollywood has become a melting pot of bringing together different ethnicities, cultures, traditions and fans from all over the world. Addressing the rage among audience across borders, world renowned Danube Group re-launched FILMFARE Middle East Magazine with celebrated actress Deepika Padukona along with director and Producer Karan Johar and many others in 2018, with the aim to reignite the magic of silver screen and bring the best of B-town to the Arab world. Celebrating a successful first year, the glittering event will have an air of class, luxury, panache and some truly spectacular moments commemorated by the reigning super stars from Indian cinema ranging from Sonam Kapoor Ahuja, Swara Bhaskar, Tabu to Rajkumar Rao, Jim Sarbh, Ali Quli Mirza, Ishaan Khatter and Jhanvi kapoor at Shangri la barr al jissah on 29th March 2019. Omani singer Haitham Mohammed Rafi will be opening the evening.
The anticipation around the event is gaining momentum as not only the reigning but the actors like Shatrughna Sinha, Madhu Bhandarkar, Jackie Shroff, Asha Parekh, Raza Murad, Shan, Padmini KolKolhapure, from yesteryears will gather on the festive evening and the past will walk alongside the present at the Red Carpet to cheer the lauding fans. If this was not all, the audience are in for a treat with a curated list of power packed performances by Nora Fatehi, twin singer Sukriti Kakkar and Prakrati Kakkar and evergreen Bappi Lahiri, Kubra Sait, Aman Verma and DJ Scorpio. The event will witness an amalgamation of golden years with the talent of millennials as legendary singer Bappi Lahiri who is celebrating 50 golden years of music in cinema will set the mood for the evening with some melodious medleys.
Rizwan Sajan, Founder and the Chairman of Danube Group shared, “After breaking the record of 1.3 billion dollars’ turnover in 2018, we have been growing ever since and we credit this success to our fans and fraternity across the world. Our only strategy is reaching to the right people and keeping our engagement simple. We are thrilled to be associated with one of the biggest industries in the world which reaches out to audience across borders and ethnicity.”
FILMFARE Middle East unveiled at Bollywood Parks Dubai at Raj Mahal Theatre on 30th March, 2018 in its brand new avatar caters predominantly to the large Asian expatriate population in the UAE and the GCC, as well as a significant Arab population who love their Bollywood cinema and celebrities. The brand brings India’s biggest Bollywood film and celebrity content to the audience month on month; and with it, the rich legacy of Indian cinema to the Arab world.
Sharing about the vision to re-launch the magazine to the Asian audience, Mr. Rizwan shared, “Filmfare Middle East is a cult brand and it was my dream to revive this brand. We started this venture because we believed that this magazine holds an essence for the cinema and a huge readership among its target audience. We’re grateful to our readers and advertisers for their loyal support as this one year marks the success of our vision to create one-stop content provider for Bollywood cinema.”
About FILMFARE Middle East:
Filmfare ME sets the benchmark for content in the Middle East. It has been launched by a group that is visionary and foresighted about its business. Under Starz Media Incorporation supported by the Danube Group, the magazine has made a mark in Middle East. Also, it’s the only Bollywood magazine in Arabic language.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
