MAM
DSP Mutual Fund snaps up marketing powerhouse Aparna Kulkarni
MUMBAI: Aparna Kulkarni has stepped into the role of vice president of consumer marketing at DSP Mutual Fund, leaving behind a glittering six-year stint at the Natural Diamond Council.
At the Natural Diamond Council, Kulkarni built what she calls “the world’s biggest content publishing platform” for natural diamonds, masterminding celebrity campaigns and driving digital performance.
Her impressive media background includes key positions at Times Network, where she headed marketing for premium movie channels, and Star India, where she managed high-profile shows including Siya Ke Ram and MasterChef India.
Kulkarni now takes charge of brand marketing and investor education at DSP, bringing her content expertise and digital savvy to the financial services firm at a time when mutual funds are racing to connect with India’s rapidly expanding retail investor base.
From entertainment to luxury to finance, Kulkarni’s fast-paced career shows no signs of slowing as she takes on this latest challenge at the respected fund house.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
