MAM
DSP Mutual Fund snaps up marketing powerhouse Aparna Kulkarni
MUMBAI: Aparna Kulkarni has stepped into the role of vice president of consumer marketing at DSP Mutual Fund, leaving behind a glittering six-year stint at the Natural Diamond Council.
At the Natural Diamond Council, Kulkarni built what she calls “the world’s biggest content publishing platform” for natural diamonds, masterminding celebrity campaigns and driving digital performance.
Her impressive media background includes key positions at Times Network, where she headed marketing for premium movie channels, and Star India, where she managed high-profile shows including Siya Ke Ram and MasterChef India.
Kulkarni now takes charge of brand marketing and investor education at DSP, bringing her content expertise and digital savvy to the financial services firm at a time when mutual funds are racing to connect with India’s rapidly expanding retail investor base.
From entertainment to luxury to finance, Kulkarni’s fast-paced career shows no signs of slowing as she takes on this latest challenge at the respected fund house.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
