Brands
DS Group appoints Subrat Chakravarty as corporate CHRO
NATIONAL: DS Group has appointed Subrat Chakravarty as corporate CHRO, tasking him with leading the conglomerate’s human resources function and driving its people and process transformation agenda. The appointment comes as the FMCG-focused group sharpens its push towards building a future-ready organisation aligned with long-term growth ambitions.
Chakravarty brings more than three decades of human resources experience across global and Indian organisations, spanning technology, consulting and consumer businesses. His career includes senior leadership roles at HCL Technologies, Aon Hewitt, L&T Infotech, IPCL and Bata India, where he focused on large-scale HR transformation, talent management and organisational design. His work has blended HR technology, data analytics and human judgement to align people strategies with business outcomes.
DS Group senior vice president–corporate strategy and business development Anshu Dewan, said Chakravarty’s track record in leading complex HR transformations would be critical as the group strengthens its position as a leading FMCG conglomerate. Chakravarty said DS Group’s legacy and forward-looking vision offered an opportunity to build technology- and process-led people strategies aligned with the group’s values and business objectives.
Chakravarty holds a postgraduate degree in personnel management and industrial relations from Xavier Institute of Social Service, Ranchi, and a bachelor’s degree in economics (honours) from St Xavier’s College, Ranchi.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
