MAM
Drip Capital appoints Shweta Madhusudhan as global head, talent development & compensation
Mumbai: Digital cross-border trade finance platform Drip Capital Inc. has announced that Shweta Madhusudan has joined its leadership team as global head, talent development and compensation. The platform provides financing solutions to small and medium businesses (SMBs).
An alumnus of the Indian School of Business, Madhusudan has over 14 years of experience in human resources, consulting, and research. Her diverse portfolio, among others, includes driving equitability and competitive compensation practices. Shweta’s focus at Drip will be on building programs for people development, inclusion, leadership development, employee fast-track growth, and career progression.
Drip Capital CEO and co-founder Pushkar Mukewar commented, “As a rapidly growing company, we are looking to strengthen and scale our people development policies and programs. With her vast expertise, I am confident that Shweta will be an invaluable asset in helping Drip become the best place to work globally with practices that concentrate on making employees’ careers fulfilling and meaningful. ”
In her most recent role at GEP, Madhusudan was instrumental in leading global talent management, people analytics, and HR technology and processes.
On joining Drip Capital, Madhusudan commented, “I’m honoured to join the organisation and support its strategy to build a strong growth-oriented, inclusive, and equitable culture for all employees. The company’s culture focused on humility, ownership, and results, and its talented leadership has set Drip apart and will continue to fuel its growth story.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
