MAM
DRIM Global bolsters leadership team in India with key appointments for business and growth
Mumbai: DRIM Global influencer marketing platform, is proud to announce key leadership appointments aimed at driving business and growth in the region. Anshuman Singh, a seasoned professional with over five years of industry expertise, is appointed as the head of business strategy. Anwesha Sarker, a growth initiatives specialist, joins as the head of growth for India and the MENA region.
DRIM Global the head of Asia Yulia Aslamova expresses her excitement: “DRIM warmly embraces the presence of Anshuman and Anwesha, a testament to our unwavering dedication to strategic leadership and robust growth initiatives. Their inclusion marks a pivotal moment for our organization, propelling us toward new heights of success and innovation. As we embark on this exciting journey, we are confident that their expertise will further fortify our position as a global leader in our industry. DRIM is not just a company; it’s a thriving community of visionaries, and with Anshuman and Anwesha on board, we are poised to redefine excellence and set new benchmarks for the future. Welcome to the DRIM family, where possibilities are limitless, and success knows no bounds.”
Anshuman Singh, a seasoned strategist with a track record in data-driven marketing, has led digital efforts for renowned brands like Marks & Spencer, Croma, AT&T, Tata Play, IDFC First Bank, and Luxottica at Dentsu and Publicis Groupe. As the head of business strategy at DRIM, he brings a global perspective and deep insights into the Indian market. Anshuman’s hands-on approach integrates technology and influencer marketing for sustainable brand growth, impacting the entire marketing funnel. His role not only shapes DRIM’s success but also contributes to the broader evolution of digital marketing practices. Anshuman shares his enthusiasm, saying, “I am thrilled to join DRIM Global and contribute to shaping the strategic direction that will drive the company’s continued success in the dynamic influencer marketing landscape.”
Anwesha Sarker brings with her over ten years of expertise in media specifically. She is entrusted with overseeing business planning, profitability, and expansions at DRIM Global owing to her large network, strength in acquisition, and client success. She is recognised for her proficiency in fostering growth initiatives and is eager to spearhead expansion efforts in the India and MENA markets. Anwesha states, “I am excited to be part of DRIM Global and look forward to leveraging my skills to fortify the company’s presence and accelerate growth in these crucial regions.”
Their appointments underscore DRIM Global’s commitment to strategic leadership and its dedication to propelling growth strategies across key markets. Together, Anshuman Singh and Anwesha Sarker’s combined expertise will undoubtedly strengthen the company’s position as a frontrunner in the influencer marketing industry.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
