MAM
DRIM Global bolsters leadership team in India with key appointments for business and growth
Mumbai: DRIM Global influencer marketing platform, is proud to announce key leadership appointments aimed at driving business and growth in the region. Anshuman Singh, a seasoned professional with over five years of industry expertise, is appointed as the head of business strategy. Anwesha Sarker, a growth initiatives specialist, joins as the head of growth for India and the MENA region.
DRIM Global the head of Asia Yulia Aslamova expresses her excitement: “DRIM warmly embraces the presence of Anshuman and Anwesha, a testament to our unwavering dedication to strategic leadership and robust growth initiatives. Their inclusion marks a pivotal moment for our organization, propelling us toward new heights of success and innovation. As we embark on this exciting journey, we are confident that their expertise will further fortify our position as a global leader in our industry. DRIM is not just a company; it’s a thriving community of visionaries, and with Anshuman and Anwesha on board, we are poised to redefine excellence and set new benchmarks for the future. Welcome to the DRIM family, where possibilities are limitless, and success knows no bounds.”
Anshuman Singh, a seasoned strategist with a track record in data-driven marketing, has led digital efforts for renowned brands like Marks & Spencer, Croma, AT&T, Tata Play, IDFC First Bank, and Luxottica at Dentsu and Publicis Groupe. As the head of business strategy at DRIM, he brings a global perspective and deep insights into the Indian market. Anshuman’s hands-on approach integrates technology and influencer marketing for sustainable brand growth, impacting the entire marketing funnel. His role not only shapes DRIM’s success but also contributes to the broader evolution of digital marketing practices. Anshuman shares his enthusiasm, saying, “I am thrilled to join DRIM Global and contribute to shaping the strategic direction that will drive the company’s continued success in the dynamic influencer marketing landscape.”
Anwesha Sarker brings with her over ten years of expertise in media specifically. She is entrusted with overseeing business planning, profitability, and expansions at DRIM Global owing to her large network, strength in acquisition, and client success. She is recognised for her proficiency in fostering growth initiatives and is eager to spearhead expansion efforts in the India and MENA markets. Anwesha states, “I am excited to be part of DRIM Global and look forward to leveraging my skills to fortify the company’s presence and accelerate growth in these crucial regions.”
Their appointments underscore DRIM Global’s commitment to strategic leadership and its dedication to propelling growth strategies across key markets. Together, Anshuman Singh and Anwesha Sarker’s combined expertise will undoubtedly strengthen the company’s position as a frontrunner in the influencer marketing industry.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
