MAM
Dream11 educates players on how to use the app
New Delhi: Last month, the fantasy platform Dream11 made headlines for bagging the IPL title sponsorship for 2020 at a whopping Rs 222 crore. It outshined Unacademy, Tata, Byju's and piped the Chinese smartphone maker VIVO, who was the title sponsor until the last year, to grab the top spot. For the last two years, Dream11 was making its presence felt by being the associate sponsor to several IPL teams.
The tournament is just a week away and the title sponsor has already begun its marketing activities. It has released videos on the social media platform to educate fans on how to play, select teams, score points, and other important details about Dream 11. The videos are created with cricketers such as Rohit Sharma, Shikhar Dhawan, Rishab Pant, and Hardik Pandey.
In one of the content pieces, the protagonists explain, how to create your Dream11 team by selecting any of the impending matches from the ongoing cricket series. The user can do so by using his/her sports knowledge and skills in selecting key players within a budget of 100 credits. Afterward, join any Dream11 free or cash contest to win cash and the ultimate bragging rights to show off your improvement in the Free/Skill contests on Dream11!
The third step asks users to follow the match and track their fantasy scorecard. The scorecard is updated every 2 minutes. Once the match is concluded, the fantasy team’s final ranking and winning amount will be visible on the leaderboard.
The videos are a part of the brand's ongoing content marketing strategy where it aims to educate the audiences about the brand, what is fantasy cricket, how it is played to the consumers. The brand is doing it with the help of simple, easy, and entertaining content around cricket. Dream11 has released relatable videos in past also on subjects such as Understanding Fantasy Cricket, How to Play, How to refer your friends, How to add cash, how to verify your account, How to join a cash contest and others.
Dream11, cofounded in 2008 by Harsh Jain and Bhavit Sheth, leads the fantasy sports category in India and is funded by the likes of Kalaari Capital, Think Investments, Multiples Equity, and China’s Tencent Holdings. The duo has had a long journey of ups and downs before making Dream11 a unicorn company. It can be safely said that Dream11 is the leading gaming company in the country. The fantasy gaming app has diversified and is offering multiple sports to the people. However, cricket by far has the highest number of takers on the app. The company has also diversified with multiple offerings such as Fancode, DreamX and Dream Sports Foundation.
The brand, in past, hired MS Dhoni as the brand ambassador and launched several campaigns with him. One of the most popular campaigns of Dream11 was 'Yeh Game Hai Mahaan'. The film was well-received by the audiences.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
