MAM
Draftfcb Ulka creates new campaign for Vista D90
MUMBAI: Tata Motors has launched an ad campaign created by Draftfcb Ulka for its new offering, the new Vista D90.
In keeping with this vision for the brand, the campaign captures youthfulness in a fresh way. The TVC shows two Vista D90s driving alongside each other with parasailers, attached to the rear of the car, being lifted in the air as the cars catch speed. The analogy brings to life the new Vista D90’s powerful 90 PS engine – befitting its claim of being ‘Designed to thrill’.
The agency felt that with the addition of features like the Touchscreen Multimedia System with GPS and Automatic Climate Control, there was a need to communicate how the new Vista D90 enhances one’s overall experience and sets a new precedent for hatchbacks in its class.
Draftfcb Ulka group creative director Kartik Smetacek said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fueled lifestyle that defines the new Tata Motors.”
The ad films has been produced by Chrome Pictures while Amit Sharma has directed it.
MAM
Times of India launches SFI Expo for sports, fitness and infrastructure
New exhibition to bring together stakeholders across India’s growing sports ecosystem in July 2026.
MUMBAI: The Times of India is stepping onto the field with a brand-new playbook this time, not with ink and paper, but with a full-scale exhibition that promises to score big for India’s sports industry. The Times of India has announced its entry into the exhibitions business with the launch of The Times of India Sports, Fitness and Infrastructure (SFI) Expo. Set to be held in July 2026 in New Delhi, the expo aims to create an integrated platform that connects the entire value chain of sports, fitness, technology and infrastructure.
Powered by 187 years of credibility across print, digital and experiential media, TOI is positioning the SFI Expo as a major collaborative hub for sports enterprises, infrastructure companies, government bodies, fitness and wellness firms, athletes, innovators and communities.
The exhibition will cover everything from planning and building world-class sports facilities to enabling advanced training environments and performance solutions, with a strong focus on innovation in training, recovery and technology.
Speaking on the initiative, Bennett Coleman & Co. Ltd. (The Times of India) president for eesponse & brand capital Surinder Chawla said, “India is entering a dynamic new era. Both traditional and new sports are growing exponentially. Government initiatives such as Khelo India and Fit India are nurturing young athletes and steadily strengthening India’s imprint on the world sporting arena. This exhibition aims to unite stakeholders across the sports value chain and help accelerate India’s journey towards a robust, world-class sporting ecosystem.”
Designed as an annual platform, the TOI SFI Expo will facilitate dialogue, partnerships, knowledge exchange and investment opportunities, supporting the development of a more inclusive and future-ready sporting landscape in India.
From match reports to match-making for the entire sports ecosystem, The Times of India is now extending its legacy of influence from the newsroom straight into the arena. With the SFI Expo, TOI isn’t just covering the game, it’s helping build the stadium, the training tech, and the future of Indian sports.
