MAM
Dove introduces new Glycolic + Hydration range
Mumbai: Over the years, Dove has firmly established itself as a trusted beauty and personal care brand, particularly renowned for its exceptional hair care range. Committed to providing solutions for damage care, the brand announced the launch of the new Glycolic+ Hydration hair care range to repair and restore hydration of dry, thirsty, rough hair.
Dove’s Glycolic+Hydration range is built on an approach to bring skin science into haircare. It contains Hydra-Glycol which is a combination of potent hydrating ingredients like keratin actives, glycerine along with glycolic acid. This range brings scientifically proven ingredients to revitalize damaged, dry hair and to give up to 100 hours of hydrated^, fluid hair. The product demonstrates treating hair with the same care and sophistication as skincare, delivering luxurious results. This brilliant range includes shampoo, conditioner and spray serum and is designed to deliver a multi-sensory experience where you can feel, see, and hear hydration.
HUL vice president, hair care – Sairam Subramanian said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove’s promise to cater to the diverse hair needs due to damage.”
The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country.
^ Based on lab tests Dove Glycolic+ Hydration range versus non-conditioning Shampoo with regular use
*H&A Study 2019
MAM
PNB Metlife bowls ‘Always Ready for Life’ with Smriti Mandhana
New positioning tackles 91 per cent protection gap plus ageing India’s 230 million seniors by 2036.
MUMBAI: When life throws a googly, PNB Metlife wants you padded up and ready not scrambling for cover. The insurer has unveiled its fresh brand positioning, ‘Always Ready for Life’, fronted by cricket superstar Smriti Mandhana, to spark real conversations about insurance and financial planning at every stage of the journey.
India’s life protection gap remains a stark 91 per cent meaning for every Rs 100 needed to secure families financially, only Rs 9 is covered. At the same time, the elderly population (60 plus) is projected to swell to around 230 million by 2036, roughly 15 per cent of the total population. The campaign underlines PNB Metlife’s holistic take on security, urging Indians to build clarity and confidence around retirement, child education and long-term goals.
PNB Metlife chief marketing & communications officer Sourabh Lohtia said, “There is a unique sense of freedom that comes when careful financial preparation meets present-day opportunities. With this campaign, we want to show that being prepared helps people focus on what truly matters. Financial growth and security are achievable and PNB MetLife wants to support Indians by helping to simplify financial planning, turning every future milestone into something to look forward to.”
The brand ambassador Smriti Mandhana drew a neat parallel, “As a cricketer, we study the pitch, understand opposition, and assess the situation before every match. Life works similarly, staying prepared for every goal or situation is essential, and financial readiness plays a key role in that. Life insurance helps build that strong foundation at every life stage whether we are achieving big dreams, starting a family, buying a home, or planning for a comfortable retirement.”
The push targets millennials and younger audiences through Mandhana’s appeal, rolling out across television, Youtube, Meta platforms, OTT, Google Display and high-visibility outdoor sites. In a country where life can change as quickly as a T20 over, PNB Metlife is betting that preparation not panic is the real winning shot.
