Brands
Dove and Reebok step into strength with new collab
MUMBAI: Beauty meets grit as Dove and Reebok lace up for a limited-edition collaboration that puts resilience at the heart of style. Their new campaign, Reborn in My Kicks, celebrates women who have rebuilt, rediscovered and returned stronger than ever, blending care with culture in a striking new sneaker collection.
Inspired by Kintsugi, the Japanese art of repairing broken pottery with gold, the sneakers feature metallic seams, textured lines and symbolic cracks that honour transformation. Each pair carries the message that every scar tells a story worth wearing.
Hindustan Unilever Limited vice president, hair care Sairam Subramanian said, “Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit. Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”
Reebok India brand head Arjun Ramamoorthy added, “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down. Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”
The collection is available online and in select Reebok stores in Mumbai, Bangalore and Delhi. In-store buyers can also take part in an immersive Kintsugi workshop that explores the art form and its deeper message of repair and renewal.
With Reborn in My Kicks, Dove and Reebok underline that sport is not just performance but a metaphor for life, celebrating women who rise, rebuild and redefine what it means to be reborn stronger.
Brands
Mars appoints Manish Syag as managing director for pet nutrition in India
FMCG veteran takes charge as managing director amid booming $2 billion market opportunity
DELHI: Mars Incorporated has elevated Manish Syag to managing director of its pet nutrition business in India, betting on two decades of FMCG expertise to capture a market poised for explosive growth.
Syag, who brings senior leadership experience from Hindustan Unilever and GSK Consumer Healthcare, joined Mars in 2024 as chief sales officer. He succeeds Salil Murthy, who has been promoted to global vice-president of enterprise transformation at Mars Pet Nutrition and will be based at the company’s London headquarters.
The appointment comes as India’s pet care market stands at what Syag calls “a defining moment”. The sector is projected to double to $7 billion in sales by 2028, up from $3.5 billion last year, according to Redseer Strategy Consultants. The number of pets in Indian households rose to 32 million in 2024 from 26 million in 2019.
“India is at a defining moment for the pet food market, which is expected to grow into a $2 billion category in a decade, evolving much as mainstream FMCG did in its early growth years, driven by access, awareness and trust,” Syag said.
Mars, which makes Pedigree, Whiskas and Sheba pet food brands, has been in India since 2002 and set up its first manufacturing facility five years later. The parent company’s other brands in chocolate and snacks include M&M’s, Snickers, Pringles and Cheez-It.
Large players in India’s pet care space include Mars, Nestlé, Heads Up For Tails and Drools. Reliance entered the category late last year, signalling growing corporate interest in a market that’s barely scratched the surface. With India’s rising pet ownership and premiumisation trends, the battle for bowls is only just beginning.
